Sr Product Manager - Workflow Management
Sr Product Manager - Workflow Management
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$ 113000 - 203000
1 Vacancy
Job Description
Pay is based on several factors which vary based on include labor markets and in some instancesmay include education work experience and certifications. In addition to your pay Target cares about and invests in you as a team member so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs which may include medical vision dental life insurance and more to help you and your family take care of your whole benefits for eligible team members include 401(k) employee discount short term disability long term disability paid sick leave paid national holidays and paid competitive benefits from financial and education to well-being and beyond at Us
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Targethere.
Product Teams at Target Corporation are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use easily maintained and highly reliable.
Within Marketing Product our goal is to establish and maintain a connected tech ecosystem that provides a clear real-time overview of plans budgets content creation and performance metrics. The Workflow Management product team will focus on rearchitecting a workflow planning ecosystem to support a more connected data-informed and agile marketing organization. Prioritize reducing human effort by owning the design and evolution of enterprise-wide planning systems intake models timeline orchestration and signal-based workflow optimization.
This role offers a unique opportunity to transform how Target creates and delivers content at scale. By leading the development of innovative tools and processes youll shape the future of content operations and ensure Target continues to set the standard for efficiency creativity and personalization.
As a Sr Product Manager of Workflow Management you will:
Design Planning Workflows That Scale: Create reusable templates define milestones and embed SLAs and approval gates into tools.
Operationalize Campaign Brief Systems: Build modular data-connected briefs that support personalization and omnichannel strategies.
Enable Connected Campaign Execution: Integrate planning tools with creative media and budget systems for seamless campaign delivery as well as design APIs and automation logic to enable brief-to-activation traceability.
Establish Feedback and Optimization Loops: Use Dashboards and performance data to refine workflows and reduce bottlenecksas well as collaborate with analytics and ops to build planning quality metrics and cycle-time benchmarks.
Pilot GenAI in Planning Workflows: Test AI-Driven brief generation and planning automation to boost efficiency.
Areas of Expertise
Marketing Operations & Workflow Design
- Mapping and optimizing end-to-end campaign planning and execution processes
- Defining scalable workflows for creative development approvals content management and publishing
- Driving process standardization across channels (digital print social paid media etc.)
Product Management
Roadmap development and prioritization aligned with marketing and business goals
Writing clear product requirements and user stories for technical teams
Leading cross-functional collaboration across engineering marketing design and analytics
MarCap & Integration Expertise
Understanding system integrations APIs and data flow between platforms (e.g. DAMs CMS ad platforms)
Evaluating third-party vendors vs. in-house solutions
Change Management & Enablement
Leading adoption of new tools and workflows across marketing teams
Creating training documentation and feedback loops for continuous improvement
Acting as the voice of the marketer in technical conversations
What Success Looks Like
40% reduction in brief-to-launch time
100% of campaigns tracked through standardized SLAs and milestone systems
Fully integrated planning-to-execution workflows
AI-powered planning tools
You will be the voice of the product to key stakeholders to ensure that their needs are met and that the product team is getting the direction and support that it needs to be successful. You will develop and actively understand the market maintain a product roadmap and backlog outlining the customer themes epics and stories while prioritizing the backlog to focus on the highest impact work for your team and stakeholders.
You will encourage the open exchange of information and viewpoints as well as inspire others to achieve challenging goals and high standards of performance while committing to the organizations direction. You will foster a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles and partner with product teams across the organization to help them achieve their goals while pursuing and completing yours.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About you:
Four-year degree or equivalent experience
6 years of experience in product management workflow systems or campaign operations
Strong expertise in campaign planning frameworks SLA modeling and brief-to-launch lifecycle
Experience implementing and scaling workflow platforms (Workfront Jira Asana Airtable etc.)
Familiarity with GenAI use cases in content strategy or planning automation
Demonstrated success building end-to-end marketing workflow systems at scale
Strong cross-functional influence and data fluency
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Targets needs. A Hybrid/Flex for Your Day work arrangement means the team members core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually depending upon what your role team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: with Disabilities Act (ADA)In compliance with state and federal laws Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process please reach out toRequired Experience:
Senior IC
Employment Type
Full-Time
