Sales and Marketing Executives -Hospitality Industry
Sales and Marketing Executives -Hospitality Industry
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Job Description
Key Responsibilities:
1. Student Recruitment & Sales Delivery
Promote long-term and short-term hospitality programs to prospects through school visits walk-ins digital platforms open days and education fairs.
Convert leads to enrolled students through structured follow-ups and client engagement.
Meet or exceed monthly revenue targets of Kes 1.4 1.7M or enroll a minimum of 25 full-time students per intake.
Follow up proactively on inbound leads to improve conversion rates.
2. Relationship Management & Business Development
Build and maintain strategic relationships with secondary schools recruitment agents corporations and institutions.
Identify new markets and segments for student acquisition and corporate training.
Represent the institution at exhibitions school events corporate functions and industry forums.
3. Marketing Support & Collaboration
Collaborate with the marketing team to align sales activities with ongoing campaigns.
Contribute ideas and feedback for promotional content and outreach materials.
Support digital and traditional marketing activities including social media efforts.
4. Reporting & Administration
Maintain accurate up-to-date records on CRM systems regarding leads client interactions follow-ups and conversions.
Provide weekly performance reports feedback on market trends and competitor insights.
Assist in organizing open days intake events and community outreach programs.
Requirements
Qualifications:
Diploma or Bachelor s Degree in Sales Marketing Business Hospitality or a related field.
Experience:
Minimum 2 years of sales experience with a proven track record of hitting targets.
Experience in education is a must hospitality tourism or service-based sectors is preferred.
Proven ability to sell services via both digital platforms and direct engagement (e.g. walk-ins school visits).
Attributes & Skills:
Self-driven with high initiative and accountability; must improve low lead-to-enrollment conversion rates (<30%).
Well-groomed confident and able to effectively communicate with diverse audiences.
Strong persuasion skills excellent interpersonal skills and a stable work history.
Proficiency in MS Office and CRM systems; ability to travel locally.
Diploma /Degree in Hotel Management 3+ years experience in an equivalent role with a rated Hotel Exceptional listening and communication skills. A polite, engaging personality. Commitment to customer satisfaction and service excellence.
Education
Degree/diploma in Hotel Management
Employment Type
Full Time
