Digital Marketing Manager

Digital Marketing Manager

Who we are:

AMOpportunitiesis the pioneer ofCTaaSClinical-Training-as-a-Serviceandthe preferred clinicaltraining provider forhealthcare trainees acomprehensive solution toclinical training capacity andaccessissues. Through our software and services hospitals canearn revenueand attract newtalentwithoutexpendingadditionalresources. Educational institutionscan benefit from our software and meets their unique curriculum requirements and allows for expanded student enrollment.

The creation of this unique software and our services is inspired by the growing global shortages of healthcare professionals. Were changing the future by providing a learning model that empowers healthcare trainees tolearn and work 3200 medical trainees have benefited from our 250 clinical downtraditionalbordersand building thefuture of healthcareeducation.

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. AMOpportunities encourages you to apply even if you do not meet all listed qualifications. We look forward to your application.

About the position:

The Digital Marketing Manager will support AMOs marketing team through a strategic transition from B2C to B2B. This role will oversee a wide range of marketing projects from digital channel campaigns to supporting conferences and other advertising. The ideal candidate will manage the execution and implementation of marketing strategies while also driving the teams growth and operational efficiency.

While this position can be fully remote we are looking for candidates to be residents of Illinois only.

Essential Functions:

• Team Collaboration & Development:

  • Collaborate with marketing team members for content creation social media and email marketing roles.

  • Collaborate with other departments to ensure business objectives are being met

  • Utilize project management processes and tools ensuring timely progress of marketing projects through biweekly sprints and regular stakeholder meetings.

• Strategic Marketing Planning:

  • Develop and execute digital marketing strategies for B2B (primary focus) and B2C.

  • Lead integrated marketing campaigns across various digital channels including email social media and webinars.

• Campaign & CRM Management:

  • Drive annual campaigns content collection and collateral creation based on performance results.

  • Provide creative solutions for CRM issues collaborating with stakeholders to develop new ideas and projects.

• Event & Conference Planning:

  • Support the planning and marketing of B2B conferences ensuring all logistical and promotional aspects are handled effectively.

• Data Analysis & Reporting:

  • Analyze customer research market conditions and data to refine strategies.

  • Submit weekly reports on campaign performance and include actionable recommendations for optimizations.

• Additional Responsibilities:

  • Manage digital advertising on platforms such as LinkedIn Meta and Google Ads with a focus on campaign creation audience targeting and performance optimization.

  • Coordinate the promotion and organization of B2C webinars involving collaboration with internal and external stakeholders.

• Other duties as assigned

Skills:

• Strong project management skills with previous experience implementing and executing complex marketing initiatives

• Strategic and analytical thinker with the ability to translate market insights and data into actionable marketing plans

• Proficient in digital marketing tools and platforms including HubSpot Trello Webflow Canva Ad Platforms and more

• Proficient in Microsoft Office; including Word Excel and Outlook

• Excellent communication and collaboration skills with a focus on cross-functional teamwork

• Flexibility and adaptability to manage multiple ongoing and future projects in a fast-paced startup environment

Education/Experience:

• Bachelors degree in marketing communications or a related field

• 5 years of experience in marketing with a track record of successful B2B and B2C campaigns

• Healthcare or higher education industry experience is a plus

• Experience working in a fast-paced startup culture

• HubSpot knowledge is highly preferred

What You Gain:

• Salary Range $75000 - $82000 annually
• Comprehensive Benefits Program: Medical Dental vision 401k Tax Exempt Student Loan Repaymentand Commuter Benefits
• A mission-driven work environment committed to a spirit of support growth and achievement
• Performance-based career growth opportunities
• A front-row seat for the exponential growth of a booming education tech company
• Work/life balance

Equal Opportunity Employer

AtAMOpportunities we champion the reality of diversity and the necessity of inclusion and accessibility. We are deeply committed to the principle of equal employment opportunity for all employees and to providing our employees with a work environment free of discrimination and harassment. We strictly prohibit discrimination and harassment based on disability gender identity gender expression pregnancy status (including childbirth and related states) sexual orientation race color social or ethnic origin religion age HIV status past/present military service or any other status protected by federal state or local law.

Due to the unprecedented situation of COVID-19AMOpportuniteshas decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing onboarding and each role day to day. Please consider that our roles are hybrid with options to work remotely or in-office following the guidance of local health authorities and the CDC.