As a Digital Marketing Executive you will be responsible for creating implementing and managing marketing campaigns across various online channels including social media email search engines and display advertising. Key tasks include campaign planning content creation SEO/SEM optimization performance analysis and staying updated with the latest digital marketing trends.
Responsibilities:
Campaign Planning and Strategy:
Developing comprehensive digital marketing plans that align with company goals and the target audience.
Social Media Management:
Managing social media presence creating content engaging with followers and analyzing performance.
Performance Analysis and Reporting:
Tracking and analyzing campaign performance identifying trends and reporting on ROI and KPIs.
Email Marketing
Developing and managing email marketing campaigns to reach target audiences using tools like Zoho or Mailchimp.
Paid Advertising
Managing and optimizing paid advertising campaigns on platforms like Google Ads and social media. Qualifications:
Education and Experience:
Bachelors Degree:
A degree in marketing or a related field is a must.
Knowledge and Skills Required:
Communication Skills: Strong verbal and written communication skills are essential for creating engaging content interacting and presenting strategies.
Analytical Skills: The ability to analyze data track campaign performance and identify trends is crucial for optimizing digital marketing efforts.
Technical Skills: Familiarity with digital marketing tools like Google Ads Google Analytics social media platforms and email marketing software is necessary.
Creativity and Innovation: Designing and editing skills using Canva Figma or Adobe Photoshop developing creative content of products and services innovative campaign ideas and visually appealing ads are important for standing out in the digital landscape.
Problem-Solving: The ability to identify and solve problems related to campaign performance technical issues and audience engagement is crucial.
Experience with WordPress page builders such as Elementor or WPBakery (preferred).
Basic understanding of UX/UI principles.
Knowledge of marketing automation tools and email platforms is a plus.
Strong analytical troubleshooting and time management skills.
Benefits:
Room for career growth and advancement within the organization.
Competitive compensation package.
Additional Information: This is a full-time position located in Navi Mumbai. Systel is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.
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