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Company Overview:
Medico Hub Connect is dedicated to providing extraordinary healthcare solutions and fostering exceptional patient experiences at various medical establishments. Our mission is to enhance the accessibility and quality of healthcare through effective marketing strategies tailored to the evolving needs of the healthcare sector. We pride ourselves on our collaborative culture that encourages innovation professional growth and a commitment to excellence.
Role Responsibilities:
- Develop and implement effective marketing strategies for the eye hospital.
- Conduct market research to identify new opportunities and market trends.
- Create engaging content for website social media and promotional materials.
- Manage and optimize digital marketing campaigns across various platforms.
- Monitor and analyze marketing performance metrics to assess effectiveness.
- Collaborate with the medical team to communicate service offerings and benefits.
- Enhance patient engagement through effective communication channels.
- Organize and execute promotional events and outreach programs.
- Maintain the hospitals online presence and reputation.
- Develop relationships with local organizations and healthcare stakeholders.
- Provide training and guidance to staff on marketing best practices.
- Assist in budget management for marketing activities.
- Prepare regular reports on marketing performance and recommendations.
- Stay updated with the latest trends in healthcare marketing.
- Support patient acquisition initiatives through various marketing activities.
Qualifications:
- Bachelor s degree in Marketing Communications or a related field.
- Minimum of 2 years of experience in marketing preferably in healthcare.
- Strong understanding of digital marketing tools and techniques.
- Proficiency in social media marketing and management.
- Exceptional written and verbal communication skills.
- Experience with content management systems and SEO practices.
- Strong analytical skills and ability to interpret data.
- Proven ability to work collaboratively in a team environment.
- Excellent project management skills with the ability to multitask.
- Creative mindset with attention to detail.
- Ability to adapt quickly to changing priorities in a fast-paced environment.
- Experience in organizing events and promotions.
- Familiarity with CRM software and marketing automation tools.
- Knowledge of local healthcare regulations and compliance.
- Willingness to learn and embrace new marketing technologies.
- Understanding of patient care processes and customer service excellence.
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