Digital Marketing Executive/Email Marketing
Digital Marketing Executive/Email Marketing
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Job Description
Job Title: Digital Marketing Executive
Company Overview:
Presage Insights is a dynamic and innovative firm dedicated to delivering data-driven marketing solutions. Our mission is to empower businesses by harnessing the power of analytics to optimize their marketing strategies. We value creativity collaboration and a results-oriented mindset fostering a vibrant company culture that encourages growth and professional development.
Role Responsibilities:
- Develop and implement effective digital marketing strategies to achieve business objectives.
- Manage and optimize SEO campaigns to enhance website rankings and visibility.
- Create compelling content across various channels including blogs social media and email newsletters.
- Analyze web traffic and user engagement metrics using Google Analytics.
- Manage social media accounts creating posts and engaging with followers.
- Design and execute PPC campaigns to drive traffic and conversions.
- Conduct market research to identify trends and insights to inform marketing strategies.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Prepare and manage Email marketing campaigns including audience segmentation and Scraping from linkedin sales navigator etc.
- Monitor and report on the effectiveness of marketing efforts making recommendations for improvement.
- Assist in the development of marketing materials and promotional campaigns.
- Stay updated on digital marketing trends and emerging technologies.
- Coordinate with external vendors for graphic design and promotional items.
- Develop monthly performance reports to track growth and success metrics.
- Utilize CRM tools to nurture leads and analyze customer journey.
Qualifications:
- Bachelor s degree in Marketing Communications or a related field.
- 2 years of experience in digital marketing or a related role.
- Strong understanding of SEO SEM and analytics tools.
- Proficient in content management systems and social media platforms.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively within a team.
- Familiarity with email marketing software and PPC advertising.
- Creative mindset with strong attention to detail.
- Experience with market research methodologies.
- Knowledge of HTML and graphic design tools is a plus.
- Strong organizational skills with the ability to manage multiple projects.
- Results-oriented approach with a focus on achieving measurable outcomes.
- Willingness to learn and adapt in a fast-paced environment.
- Strong analytical and problem-solving skills.
- Positive attitude and a team player.
If you are passionate about digital marketing and eager to make a significant impact in a fast-growing company we encourage you to apply for the Digital Marketing Executive position at Presage Insights. Join us to be part of a forward-thinking team that values innovation creativity and professional growth.
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Employment Type
Full Time
