Sr. Director, Digital Marketing
Sr. Director, Digital Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Company Overview
Cinch Home Services is an award-winning leading provider of home protection plans with more than 45 years of experience. Their solutions help customers cover the cost when appliances and essential home systems including HVAC plumbing electrical and more break down from everyday use. All covered repairs are backed by an industry-leading 180-day workmanship guarantee. Plans can be purchased directly or through select affinity partners including financial insurance retail utility and real estate. Cinch works with a nationwide network of vetted service providers to help homeowners when they need it the most. Cinch Home Services a member company of The Cross-Country Group is headquartered in Boca Raton FL.
The Position
As the Digital Marketing Lead you will develop successful long-term digital marketing
strategies that align with our companys growth objectives. This role requires someone with deep marketing expertise and a passion for digital technologies who can work closely with cross-functional teams particularly our IT department to ensure consistency across all digital channels. You will be responsible for bringing forward-thinking ideas to the table helping to build and maintain a strong web presence that supports our brand and business goals. Your primary focus will be on driving digital marketing investments that deliver measurable results including increased revenue improved LTV and optimized CAC.
Duties and Responsibilities:
Build our digital marketing roadmap.
Manage all digital marketing channels (e.g. SEM blogs emails and social media) to ensure performance and consistency.
Measure ROI and KPIs and prepare the budget.
Develop specific campaigns to create and maintain high levels of customer interaction.
Oversee our social media accounts.
Manage and improve online content considering SEO and Google Analytics
Forecast sales performance trends and act proactively to increase our market segments.
Liaise with Product Design and Sales directors to increase client satisfaction through cohesive strategies.
Motivate the digital marketing team to achieve goals.
Monitor competition and provide ideas to stand out.
Stay up to date with digital technology developments.
Perform other duties as assigned.
The Person
Proven work experience as a Digital marketing director
Demonstrable experience in designing and implementing successful digital marketing campaigns.
Strong understanding of how all current digital marketing channels function
Solid knowledge of online marketing tools and best practices
Hands-on experience with SEO/SEM Google Analytics and CRM software
Familiarity with web design
Excellent analytical and project management skills
Strong team management and communication (written and verbal) skills.
Education
Bachelors degree in Marketing Digital technologies or a relevant field.
Required Experience:
Director
Employment Type
Full-Time
