Digital Marketing Specialist

UpSkill is a recruitment agency ready to go the extra mile to help candidates find the best possible job opportunity. Our team of experts is well-versed and experienced in consulting and providing long-term HR support. We believe that being friendly is the best policy and thats why we are eager to help you through the whole lifecycle of recruitment. Our team comes with 15 years of recruitment experience behind its back. At any given moment we can offer multiple opportunities from different companies in need of a wide variety of talent.

If you are interested in starting a new job we will present you with multiple opportunities will be there to answer all your questions help you prepare for interviews and tests provide essential feedback and even guide and support you through the process of recruitment up to the first day at your new job. We support both large international and local companies in growing their business providing them with the best talent to help them succeed!

Our current client is an US IT services company who is currently registering their business entity in Bulgaria and building its local team. On their behalf we are currently looking for an experienced Digital Marketing Specialist who would be willing to join and help them grow on a local and global level. If you are curious about this exciting opportunity then this might be the chance you have been waiting for!

Responsibilities:

Manage and optimize paid search campaigns (PPC) on platforms like Google Ads to drive user acquisition and improve ROI;
Conduct ongoing keyword research to identify new opportunities;
Monitor and report on key metrics such as CPA conversions and budget adjusting strategies based on seasonal trends and performance;
Assist with SEO initiatives including using tools like Google Search Console to monitor traffic performance and assist with keyword research;
Produce and/or collaborate on creative assets such as ad copy landing pages promotions to ensure campaigns are compelling and effective.

Requirements:

Proficiency in SEM tools like Google Ads with an understanding of campaign management and optimization;
Familiarity with SEO principles and tools like Google Search Console;
0-2 years of experience in digital marketing with a focus on PPC;
Experience with web analytics platforms specifically Google Analytics;
Experience with Microsoft Ads or other paid social media platforms like Meta Ads or LinkedIn;
Knowledge of Google Tag Manager;
Familiarity with SEM/SEO tools like SEMrush or Ahrefs;
Basic copywriting/proofreading email marketing and/or design skills;
Strategic mindset: The ability to think long-term and create campaign strategies that align with business goals;
Analytical & proactive approach: A keen eye for data with the initiative to spot opportunities and take action;
Attention to detail: Recognizing that small changes can have a significant impact on campaign performance.

The Company offers:

Excellent remuneration package;
Opportunity to develop in a multinational corporate environment;
The option to work from the comfort of your home while driving the global team growth.

If you meet the above-mentioned criteria dont hesitate to apply!

We welcome the opportunity to learn more about you!

Please send your CV in English.

Please note that only short-listed candidates will be contacted.

License 2826. We will treat your application with full confidentiality!