OCM Lead â Content Strategy and Marketing Technology
OCM Lead â Content Strategy and Marketing Technology
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Job Description
Role Summary: As the OCM Lead you will spearhead omnichannel marketing (OCM) initiatives across Acute 2 Chronic Clusters while also leading content strategy for the DocVidya platform. This role demands a balance of digital content oversight marketing automation expertise cross-functional collaboration and project managementensuring seamless content delivery and system transitions.
Key Responsibilities:
1. Strategic OCM Management
- Design optimize and execute OCM strategies for assigned brands.
- Lead monthly content testing approval and orchestration workflows.
- Serve as point of contact for medical news content procurement and approvals.
2. Content Leadership for DocVidya
- Manage webinar video microsite and landing page content ideation through final approval.
- Guide promotional campaign strategies across SFMC WhatsApp LinkedIn Facebook and third-party channels.
- Standardize content creation protocols and coach brand teams and agencies on DocVidya publishing SOPs.
3. Marketing Automation & CRM Transformation
- Create Journeys on SFMC.
- Drive taxonomy segmentation user journey design and performance metrics for campaigns across multiple brands.
- Build and manage a scalable content pipeline to meet channel capacity goals.
4. CMS & LMRC System Management
- Act as Marketing SPOC for CMS - Bynder.
- Liaise with internal stakeholders to address LMRC system issues.
- Lead UAT testing pilot training and feedback resolution with internal teams and agency partners.
5. Stakeholder & Vendor Management
- Finalize and oversee agency partnerships including MSA SOW and PO workflows with key vendors.
- Collaborate with brand and medical teams to ensure timely content rollout.
- Accountable for Digital CME escalations and share weekly status reports with brand teams.
Qualifications :
Required Skills & Competencies
- Strong experience with Salesforce Marketing Cloud (SFMC)and content management systems like Bynder
- Proven ability to manage complex content workflows and digital marketing strategies
- Sharp project management and cross-functional collaboration skills
- Understanding of pharma compliance and medical content development processes
- Excellent verbal and written communication skills
Experience Level: 710 years (preferably in healthcare/pharmaceuticals)
Experience in Digital marketing / Omnichannel communications will be an added benefit
Additional Information :
About the Department
Global Generics India
Global Generics India business journey began in 1986. In the last three decades we have grown as a trusted name in the healthcare industry and rank as one of the top 10 Pharma Companies in the Indian Pharma Market (IPM) as per IQVIA MAT (November 2022). Our commitment to Lead Ahead has helped us move ranks from 16th position to 10th position (IPM) in the last four years. We are a fast-growing organisation with double-digit growth and significant market share in domestic markets. Currently we rank among the top 5 in oncology anti-allergy and gastrointestinal diseases and the top 10 in a few other therapy areas. Our focus is on leveraging our digital capabilities collaborations innovations and inorganic opportunities to become the top 5 companies in the Indian Pharma Market.
Benefits Offered
At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.
Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.
For more details please visit our career website at Work :
No
Employment Type :
Full-time
Employment Type
Full-time
