MarComm Strategist

Provides communication consultation services by working in partnership with health system colleagues to assess recommend develop manage and deliver effective communication solutions consistent with health system strategies and Communications & Marketing standards of excellence. Embodies the Memorial Health System Performance Excellence Standards of Safety Quality Integrity and Stewardship that support our mission vision and values.

Education:

• Masters degree in communications marketing public relations business or related field. Bachelors degree with extensive experience and/or demonstrated proficiency may be accepted in lieu of advanced degree.

Licensure/Certification/Registry:

• N/A

Experience:

• Minimum of five years experience in communications or marketing experience in a corporate setting healthcare industry preferred.
• Minimum of five years experience in consultative work including information gathering analyzing and evaluating desired goals communication plan development and execution.
• Minimum of five years writing experience for various media in communications.
• Experience in mass communications or media relations a plus.

Other Knowledge/Skills/Abilities:

• Demonstrated assessment consultation and excellent human relation skills to work with a broad range of people in diverse settings both internal and external to MHS.
• Demonstrated ability to handle multiple projects at once and execute communication plans from start to finish including the concept design and distribution stages.
• Demonstrated ability to gather interpret and analyze data in order to build an effective and efficient communications plans.
• Demonstrated competency in providing feedback drawing conclusions and providing recommendations for executing effective communications.
• Advanced interview skills coupled with exceptional listening skills; strong oral and written communication skills; demonstrated competency written presentation development.
• Demonstrated ability to evaluate and measure the quantitative and qualitative impact of communication initiatives to make sound data-based decisions and show return on investment.
• Demonstrated understanding of traditional and modern communication styles and preferred methods for varied audiences including but not limited to print email websites social media and video.
• Demonstrated proficiency with computer/technical skills with reporting and presentation tools utilizing Microsoft applications.
• Decision-making and problem-solving skills; motivation skills demonstrate initiative and ability to self-direct and adapt.

For consultants supporting executive leadership roles the following is required:

Ability to actively seek out and provide communications guidance for executive leadership including during crisis situation. Requires 24/7 availability as needed.

1. Embodies the Memorial Health System Performance Excellence Standards of Safety Quality Integrity and Stewardship that support our mission vision and values:

• SAFETY: Prevent Harm - I will put safety first in everything I do. I will speak up without fear on matters of patient and colleague safety. I will take action to create an environment of zero harm.

• QUALITY: Improve Outcomes - I will continually advance my knowledge and skills. I will seek out continuous improvement opportunities. I will deliver evidence-based care that leads to excellence in outcomes.

• INTEGRITY: Show respect and Compassion - I will respect others and show compassion. I will behave honesty and ethically. I will be accountable for my attitude actions and health.

• STEWARDSHIP: Reduce Waste - I will use resources wisely and maintain financial stability. I will work together to coordinate care and services across the health system. I will promote healthier communities.

1. Serves as a communications consultant to internal and external customers to assess communication needs at the department affiliate and health system levels and determine recommendations in order to plan develop deliver and evaluate a solution that supports business outcomes.

1. Partners with the customer to set expectations define goals and propose communication solutions according to communication and marketing best practice.

1. Develops and enhances relationships with various individuals and groups across the health system to further enhance communications strategies. Proactively sources opportunities for communications and rounds with key partners to assess organization needs. Conducts needs assessments and gap analyses as necessary to assist in the identification of communication opportunities.

1. Designs and develops communication plans and creates reasonable and necessary timelines for executing plans. Determines human time and budgetary resource requirements schedules activities and ensures that all steps are appropriately documented planned controlled communicated and executed.

1. Partners with colleagues in Communications & Marketing to design and deliver effective communications. Exercises good project management discipline and rigor in managing tasks deliverables and needed resources. Completes assigned plans within prescribed timeline and budget. Evaluates implementations and makes adjustments accordingly.

1. Partners with content experts and Communications & Marketing colleagues to secure relevant information determine messaging approach compose content for various communication channels and proof materials as necessary to support communication goals.

1. Partners with Marketing Consultants to analyze and report on key performance indicators and metrics to provide meaningful reports to understand the utilization improvement impact and opportunities within the organization following completion of the communication plan. Researches and documents the effectiveness of efforts and implements changes to continually improve outcomes and services offered.

1. Evaluates trends in corporate communications and implements innovations to continually improve the communications experiences provided. Review journals articles webinars and literature in existing and emerging communications venues including underlying communications principals. Seeks out and drives communications best practices throughout the health system and shares communications experiences across the network of formal and informal communicators within the health system.

1. Manages large amounts of sensitive confidential information concerning personnel financial strategic and business information contained in minutes letters and other documents as well as through meetings discussions and interventions. Maintains strict confidentiality concerning all correspondence and job-related activities. Develops and maintains productive relationships with System Leadership Team leaders and colleagues to aid in MHS goal and objective accomplishment.

1. Supports the overall mission and strategic direction of Memorial Health Ensure the vision values strategies and goals are embedded into learning plans and cascaded throughout the organization. Grow and strengthen personal and professional commitment to the standards of excellence in the Communications & Marketing department.

1. Develops annual goals consistent with Memorial Health Systems Strategic Plan and Goals and monitors the status of goal achievement utilizing 30 day action plans.

1. Serves as subject matter expert for colleague education needs and serves as communications resource on committees task forces meetings and activities to assist the hospital and system achieve strategic objectives.

1. Maintains professional affiliations as appropriate. Enhances professional growth and development through participation in education programs current literature in-service meetings/seminars and workshops.

1. Performs other related work as required or requested.

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by incumbents of this job. Incumbents may be requested to perform tasks other than those specifically presented in this description.