Senior Media Strategist
Senior Media Strategist
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Salary Not Disclosed
1 Vacancy
Job Description
Imre is an independent award-winning brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives.
At Imre we believe in the five core values of Empathy Optimism Kindness Innovation and Disruption as the basis for business. Our culture is steeped in the personalities of our three home cities (New York Philadelphia and Baltimore) as well as our WFA employees around the USA. We are LGBTQ- founded and for 30 years have strongly believed that diversity is one of the key drivers of great creative and one of the keys to our success.
Were looking to add to our team of experts and cant wait to meet you!
PRINCIPLE RESPONSIBILITIES AND DUTIES:
- Independently owns the media planning and buying for 2-3 accounts
- Manages and analyzes campaigns and recommends tactical changes to optimize performance
- Works closely with the Analytics team to develop quarterly and/or monthly client reports
- Manages internal and external communications continuously communicating with Project Management and Account teams to ensure client expectations are met
- Manages Paid Social across all platforms including being hands-on within platforms
- Authors digital planning decks and presentations
KNOWLEDGE SKILLS & ABILITIES REQUIRED:
- Bachelors degree in marketing Communications or related field
- 4 years of experience in media planning and buying with a focus on social and programmatic channels within the pharmaceutical/healthcare space
- Traditional media experience across print TV radio and OOH is a plus
- Mastery of online ad platforms online platforms specifically Meta Instagram Google Ads Manager CM360 and Programmatic Media
- Familiarity with paid campaign process from content development media planning media buying to reporting and analysis
- Experience with commonly used ad serving (including Video and Rich Media) platform technologies and ad tagging across various objectives
- Proficient in Microsoft Excel Word PowerPoint and Google Suite
- Experience with media measurement implementation such as conversion tracking pixel placement strategies UTM tracking ad tagging and trafficking etc.
- Channel certifications preferred
- Self-motivated; excellent interpersonal oral and written communication; problem-solving and decision-making skills
- Experience managing and analyzing campaigns with ability to recommend tactical changes to optimize performance
- Detail-oriented with the ability to multitask and prioritize tasks in a fast-paced environment.
#LI-Hybid
imreis an equal employment opportunity employer. Employment decisions are based on merit qualifications abilities and business not discriminate in employment opportunities or practices on the basis of race color citizenship status national origin ancestry gender sexual orientation gender identity age religion creed physical or mental disability marital status veteran status genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment including selection job assignment compensation discipline termination and access to benefits and training.
Required Experience:
Senior IC
Employment Type
Full Time
