Channel Strategist

• Shape how we reach customers across paid owned and earned channels
• Work on creative data-led marketing campaigns
• Hybrid role with flexible working

Whats the role

Were looking for a Channel Strategist to help shape how we use paid owned and earned media across the full customer journey. Youll play a key role in making sure our marketing messages show up in the right place at the right time and in the right way across everything from big campaigns to always-on activity.

What do I need

• Proven media strategy experience with a media agency background essential; publisher or client-side exposure highly regarded.
• Confident using data and insights to shape strategy and guide media choices
• Skilled at designing full-funnel channel approaches whether campaign-focused or always-on
• Ability to work with creative teams media agencies and internal stakeholders to bring ideas to life
• Comfortable using marketing tech tools or platforms (like CRM segmentation or targeting tech)
• Curious collaborative and passionate about creating better experiences for customers

Why join us

Were obsessed with becoming our customers #1 banking partner for life and were looking for people who are passionate about helping us achieve that goal. In return were committed to making Westpac the best place to work in the country. Here are just a few of the ways were already doing that:

• Special offers on banking products and discounts from top brands including generous employee-only mortgage rates!
• Flexible work arrangements to help you achieve a greater work/life balance and a variety of leave options including Culture Lifestyle and Wellbeing leave.
• Tailored learning and development opportunities to help your grow your career within the bank.
• Lots of opportunities to give back to the Community by getting involved in our many volunteering initiatives

Create your future today

To get started simply click on the APPLY or APPLY NOW button

Were all about creating a supportive and inclusive community. We welcome everyone no matter your age gender background or abilities. We also provide additional support to welcome our veterans Indigenous Australians and neurodiverse community.

If you need any adjustments during the recruitment process you can find out more information and additional contact details by visiting the People with Disability and/or needing Accessibility Requirements page on our website.