Head of Marketing â Customer Growth (Acquisition, Retention & Engagement), Amazon MX Player
Head of Marketing â Customer Growth (Acquisition, Retention & Engagement), Amazon MX Player
Posted on :
28-06-2025
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1 Vacancy
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Job Description
Amazon has made a bold move to redefine entertainment in India. With the acquisition of MX Player weve brought together two of the countrys largest free streaming platforms Amazon miniTV and MX Player to launch Amazon MX Player Indias new destination for premium free ad-supported content.
Now reaching over 250 million users monthly Amazon MX Player is Amazon Indias flagship AVOD (Ad-supported Video on Demand) service combining world-class storytelling unmatched scale and innovative monetization. Weve launched some of the biggest shows India has seen including Aashram Hip Hop India Jamnapaar Half CA and more - and won national and international awards for our marketing innovation.
We are looking for a seasoned Product Marketing Leader to drive the next phase of our growth. This high-impact leadership role will own the end-to-end customer lifecycle from acquisition and activation to engagement and retention.
What You Will Own:
- Drive customer growth strategy across channels
- Lead full-funnel marketing balancing brand building with efficiency
- Manage the overall marketing budget and investment priorities
- Drive data-backed decision-making through experimentation analytics and insights
- Collaborate cross-functionally with content product tech analytics and monetization teams
- Mentor and grow a high-performing marketing team
- Help shape product and content investments by bringing the voice of the customer into strategic discussions
- Showcase marketing innovation in external forums
Who You Are:
- A strategic data-driven leader with 1015 years of experience in marketing (preferably in digital media OTT online consumer brands or consumer tech)
- Someone who thrives in ambiguous fast-moving environments
- Equally comfortable with hands-on execution and high-level strategy
- Passionate about storytelling entertainment and the future of digital content
This isnt just another marketing role. Its an opportunity to help shape the future of free entertainment in India at a scale only few can match.
Key job responsibilities
- Develop and execute comprehensive marketing strategies to drive user acquisition engagement and retention for Amazon MX Player.
- Analyze market trends user insights and competitive dynamics to identify and unlock new growth opportunities.
- Collaborate cross-functionally with content product analytics and engineering teams to enhance user experience and maximize content impact.
- Manage the full lifecycle of user marketing including acquisition onboarding retention reactivation and monetization journeys.
- Drive audience segmentation and personalization strategies to improve message relevance and user outcomes.
- Monitor key performance indicators (KPIs) track campaign effectiveness and optimize marketing ROI.
- Stay ahead of emerging platforms tools and innovations shaping the Indian digital marketing landscape.
- Own content programming calendar to align high-impact launches with key business priorities and audience interest.
- Lead viewership forecasting and support business planning tied to customer and content metrics.
- 10 years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- MBA
- Experience in managing marketing budgets
- Experience in working with product and tech teams to drive customer improvements
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Now reaching over 250 million users monthly Amazon MX Player is Amazon Indias flagship AVOD (Ad-supported Video on Demand) service combining world-class storytelling unmatched scale and innovative monetization. Weve launched some of the biggest shows India has seen including Aashram Hip Hop India Jamnapaar Half CA and more - and won national and international awards for our marketing innovation.
We are looking for a seasoned Product Marketing Leader to drive the next phase of our growth. This high-impact leadership role will own the end-to-end customer lifecycle from acquisition and activation to engagement and retention.
What You Will Own:
- Drive customer growth strategy across channels
- Lead full-funnel marketing balancing brand building with efficiency
- Manage the overall marketing budget and investment priorities
- Drive data-backed decision-making through experimentation analytics and insights
- Collaborate cross-functionally with content product tech analytics and monetization teams
- Mentor and grow a high-performing marketing team
- Help shape product and content investments by bringing the voice of the customer into strategic discussions
- Showcase marketing innovation in external forums
Who You Are:
- A strategic data-driven leader with 1015 years of experience in marketing (preferably in digital media OTT online consumer brands or consumer tech)
- Someone who thrives in ambiguous fast-moving environments
- Equally comfortable with hands-on execution and high-level strategy
- Passionate about storytelling entertainment and the future of digital content
This isnt just another marketing role. Its an opportunity to help shape the future of free entertainment in India at a scale only few can match.
Key job responsibilities
- Develop and execute comprehensive marketing strategies to drive user acquisition engagement and retention for Amazon MX Player.
- Analyze market trends user insights and competitive dynamics to identify and unlock new growth opportunities.
- Collaborate cross-functionally with content product analytics and engineering teams to enhance user experience and maximize content impact.
- Manage the full lifecycle of user marketing including acquisition onboarding retention reactivation and monetization journeys.
- Drive audience segmentation and personalization strategies to improve message relevance and user outcomes.
- Monitor key performance indicators (KPIs) track campaign effectiveness and optimize marketing ROI.
- Stay ahead of emerging platforms tools and innovations shaping the Indian digital marketing landscape.
- Own content programming calendar to align high-impact launches with key business priorities and audience interest.
- Lead viewership forecasting and support business planning tied to customer and content metrics.
- 10 years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- MBA
- Experience in managing marketing budgets
- Experience in working with product and tech teams to drive customer improvements
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Director
Employment Type
Full-Time
Department / Functional Area
Key Skills
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