Directeur(trice) Marketing / Marketing Director
Directeur(trice) Marketing / Marketing Director
Posted on :
26-06-2025
Employer Active
1 Vacancy
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Job Description
What will your days be like at LGI Healthcare Solutions
The Director of Marketing is responsible for overseeing all aspects of marketing including strategic planning brand development lead generation content marketing digital marketing and product marketing. This role will lead cross-functional teams work closely with sales and product development and ensure that all marketing initiatives align with the companys growth objectives.
How will your contributions be showcased
Key Responsibilities:
- Marketing Strategy & Execution:
- Develop and implement a comprehensive B2B marketing strategy to increase brand visibility generate leads and drive revenue growth.
- Analyze market trends competitor activities and customer behavior to identify opportunities for growth.
- Lead campaigns that target different stages of the buyers journey focusing on acquisition conversion and retention.
- Brand Management:
- Maintain and enhance the companys brand presence in the B2B market ensuring consistent messaging across all platforms.
- Oversee the creation of marketing materials sales collateral and customer success stories.
- Ensure the companys value proposition resonates with target industries and key decision-makers.
- Lead Generation & Nurturing:
- Develop and manage inbound and outbound lead generation strategies including email marketing content marketing SEO SEM and paid media campaigns.
- Work closely with the sales team to develop lead nurturing campaigns and improve the sales funnel.
- Use data analytics to track the effectiveness of campaigns and adjust strategies to improve conversion rates.
- Team Leadership:
- Lead mentor and grow a high-performing marketing team including digital marketers content creators graphic designers and analysts.
- Foster a collaborative work environment that drives innovation and results.
- Set clear objectives KPIs and performance metrics for the marketing department.
- Product Marketing:
- Collaborate with the product development team to ensure the marketing of new and existing products aligns with customer needs and market demand.
- Develop product positioning and messaging that differentiates the companys offerings in the market.
- Support the sales team with tools presentations and content to drive successful product launches.
- Digital & Content Marketing:
- Oversee the companys digital marketing efforts including website management social media email marketing and content marketing strategies.
- Ensure high-quality content production that aligns with the companys messaging and provides value to prospects and clients.
- Optimize marketing automation tools and CRM systems to improve the efficiency of digital marketing efforts.
- Collaboration with Sales:
- Align marketing and sales initiatives to ensure a cohesive strategy across departments.
- Regularly collaborate with the sales team to understand customer needs and adapt marketing strategies to better support sales goals.
- Ensure the marketing team is delivering high-quality leads and supporting the sales pipeline.
- Analytics & Reporting:
- Track and report on the performance of all marketing initiatives using analytics platforms (e.g. Google Analytics CRM data).
- Use data-driven insights to make informed decisions and optimize campaign performance.
- Prepare regular reports for senior management on marketing KPIs ROI and the overall impact on business growth.
Qualifications :
What you will bring to LGI Healthcare Solutions to succeed in the role:
Qualifications:
- Bachelors degree in Marketing Business Administration or a related field (MBA preferred).
- 8 years of experience in marketing with at least 4 years in a B2B environment.
- Proven track record of driving growth through lead generation and marketing campaigns.
- Strong leadership skills with experience managing cross-functional teams.
- Expertise in digital marketing SEO SEM and marketing automation tools (e.g. HubSpot Marketo).
- Excellent communication presentation and project management skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Familiarity with product marketing and the ability to translate technical features into customer benefits.
- This position must be bilingual as the candidate will be responsible for working with documentation in both French and English and communicating orally and in writing with both French-speaking and English-speaking partners/clients/suppliers/colleagues.
Key Competencies:
- Strategic Thinking
- Leadership & Team Management
- Data-Driven Decision Making
- Collaboration & Cross-Functional Alignment
- Creativity & Innovation
- Customer-Centric Mindset
Additional Information :
Here are the many benefits to ensure your personal and professional well-being as well as financial health:
- Remote in-office or hybrid work with the option of flexible hours to promote balance and performance
- Group insurance plan and group RRSP with employer participation in effect from day one
- Minimum of 3 weeks vacation 5 days personal leave per year
- Access to a telemedicine service and a complete assistance program for all employees and their family
- Access to a leading e-learning platform and hours allocated for training and professional development
- More than 40 years of expertise in the health IT field opens the door to many career opportunities
- Projects integrating Agile methodology
- Employee discount program
- An organizational culture rooted in the values of courage determination excellence and collaboration around which we come together to develop technology solutions for the healthcare field.
If you are interested in this position we would be very happy to tell you more about the role the team and life at LGI Healthcare Solutions.
Apply now!
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
Department / Functional Area
Key Skills
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