Marketing Automation Manager

GSK is looking to hire a Marketing Automation Manager to join our Marketing Capabilities team. This role is remote in Canada with occasional hybrid work from our Mississauga Ontario or Montral Qubec locations. This is a critical digital marketing role responsible for leading marketing automation strategies and campaign execution across Canada.

In this role you will be responsible for designing implementing and optimizing marketing automation initiatives that drive customer engagement and business results. You will collaborate closely with cross-functional teams including marketing sales IT analytics and compliance to deliver seamless data-driven campaigns that align with GSKs patient-centric and innovative approach. Your expertise will enable enhanced customer journeys personalized communications and measurable impact across multiple channels.

How We Work

As a Marketing Automation Manager you will work in a dynamic and collaborative environment that supports your professional growth by providing:

• Access to cutting-edge marketing automation platforms and analytics tools

• Opportunities to lead innovative multi-channel campaigns

• Cross-functional mentorship and continuous learning initiatives

Role Responsibilities

The responsibilities of the role will include:

• Leading the management configuration and optimization of marketing automation platforms (e.g. Salesforce Marketing Cloud Veeva) to support business goals

• Designing and executing multi-channel marketing campaigns that deliver personalized and engaging customer experiences

• Collaborating with marketing sales IT and compliance teams to ensure alignment of automation strategies with brand and regulatory requirements

• Acting as the subject matter expert for marketing automation tools and providing guidance to internal teams on best practices

• Monitoring campaign performance analyzing data to derive actionable insights and recommending optimizations to improve effectiveness

• Ensuring all marketing campaigns comply with relevant data privacy laws such as GDPR CASL HIPAA and CCPA

• Leading training sessions to upskill marketing teams and driving continuous improvement in marketing automation processes

• Staying updated on industry trends and emerging technologies to maintain GSKs leadership in digital marketing innovation

Qualifications & Skills:

• Bachelors degree in marketing business administration communications or related field

• Minimum 35 years of experience in marketing automation digital marketing or related roles

• Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud Marketo HubSpot or similar

• Strong analytical skills and proficiency with data visualization tools (e.g. Tableau Power BI Google Analytics)

• Solid understanding of data privacy regulations and their impact on marketing automation

• Excellent communication and collaboration skills with the ability to explain technical concepts to non-technical stakeholders

• Strong project management skills with the ability to manage multiple campaigns and deadlines

• Familiarity with the healthcare or pharmaceutical industry is an asset

Preferred Qualifications:

• Certification in marketing automation platforms (e.g. Salesforce Marketing Cloud Specialist MS Azure)

• Knowledge of HTML CSS and basic web development for email and landing page customization

• Experience working cross-functionally with compliance sales and IT teams

• Proactive and independent problem-solving mindset within a fast-paced environment
  
  

Why GSK

Uniting science technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose to unite science technology and talent to get ahead of disease together so we can positively impact the health of billions of people and deliver stronger more sustainable shareholder returns as an organisation where people can thrive. We prevent and treat disease with vaccines specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies investing in four core therapeutic areas (infectious diseases HIV respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders its also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired encouraged and challenged to be the best they can be. A place where they can be themselves feeling welcome valued and included. Where they can keep growing and look after their wellbeing. So if you share our ambition join us at this exciting moment in our journey to get Ahead Together.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race color religion sex (including pregnancy gender identity and sexual orientation) parental status national origin age disability genetic information (including family medical history) military service or any basis prohibited under federal state or local law. GSK is committed to accommodating persons with disabilities. If you need accommodation at any stage of the application process or want more information on our accommodation policies please contact us at .Please do not send resumes to this e-mail and instead apply through the online application process of this posting.

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