Performance Marketing & Brand Content Manager
Performance Marketing & Brand Content Manager
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USD 80000 - 90000
1 Vacancy
Job Description
Curry Up Now is seeking a Performance Marketing & Brand Content Manager to run point on our daily digital storytelling promotions and customer engagement. Youre part creative director part strategist part get-sh*t-done executor. This role is all about building sales momentum for the brand keeping us top of mind and on trend.
This role is about brand vibes but its more Its about driving sales. Were looking for a Performance Marketing & Content Manager who can turn ideas into revenue campaigns into foot traffic and content into clicks that convert. Youll run our email SMS and social and manage paid media execution with one clear target: increase same-store sales and grow new customer acquisition.
This is a Bay Area Based work from office/restaurant role.
WHY CURRY UP NOW
Were not here for average. Were building a bold loud rebel brand in fast casual. Youll be reporting directly to the founder and working on campaigns that run same-day and show real results. We move fast. We break sh*t. We make food that slaps.
YOUR MAIN GOAL
Make sales move. Weekly. Across all channels.
WHAT YOULL OWN:
- Email Marketing (Thanx):
Create schedule and analyze 23 emails per week. Youll test offers optimize subject lines and push high-converting sends tied to promos LTOs and location-specific needs. - SMS Campaigns (Attentive):
Build 24 weekly texts. Nail the tone time the sends drive redemptions. Simple. Fast. Effective. - Social Media (IG TikTok):
Daily Reels and Stories that highlight our food promos and community moments. This is not for vanity. This is for reach action. Think hooks trends and UGC reuse. - Paid Ads Oversight (Meta Google):
You wont push the buttons unless you know this well but youll lead the charge. Youll direct creative offers copy and audiences for our paid media partners and review performance weekly with the CEO. - Offer Strategy & Execution:
Youll run deals BOGOs catering pushes and LTOs across all channels with full ownership.
YOUR GOALS:
- Increase engagement CTRs and conversions across email SMS and social
- Deliver weekly content that supports LTO drops catering and store promos
- Ensure Meta and Google campaigns are high-ROI even if youre not pushing the buttons
- Grow the brands online footprint and personality in every channel
WEEKLY WINS LOOK LIKE:
- A campaign drives consistent week-over-week sales at stores
- New catering email SMS campaign brings in new leads weekly
- Organic Instagram Reel gets 50K views and growing website taps
- Meta retargeting ad with your offer copy pulls 6.5% CTR & 2.5% ROAS
- Have 4 to 6 years of experience in social media and email or SMS marketing with restaurant cpg experience
- Know how to craft a killer hook CTA and campaign in your sleep
- Can manage freelancers and agencies while keeping brand control
- Are equally fluent in TikTok trends and email A/B tests
- Have a sharp eye for content copy and what moves the needle
- Obsessed with ROAS CTR conversion rates and sales lifts
- Great at writing headlines captions and short-form content that punches
- Fast organized and deeply familiar with restaurant or retail marketing
- Strategic but scrappy. We dont have time for 30-page decks
- Results-focused. You live and die by sales
Required Experience:
Manager
Employment Type
Full-Time
