Sr Brand Manager
Sr Brand Manager
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Job Description
Know the Company :
PeepalCo is a canopy for brands serving India with tailored wealth-tech products Making Money Equal for All. Founded by Ashish Singhal Govind Soni and Vimal Sagar Tiwari PeepalCos products include CoinSwitch and Lemonn. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z) Tiger Global Peak XV Partners (formerly Sequoia Capital India) Ribbit Capital Paradigm and Coinbase Ventures.PeepalCo is the brand name for our Group entity and will house all our wealth-tech brands. The largest of our brands CoinSwitch Lemonn will be housed under PeepalCo.
For more information visit: For media queries contact:Warning: This Isnt Your Typical Senior Brand Manager Job.
If youre looking for a role where you spend your days polishing brand guideline PDFs sitting in endless alignment meetings or spending multi-crore budgets on bland ad campaignsthis isnt it. Please close this tab and accept our sincerest apologies for wasting your time.
Still here Good.
Were looking for a rare breed of marketer. Part brand strategist part creative mad-hatter and part media planner. Youll be the architect and guardian of the stories we tell for two distinct high-potential brands: CoinSwitch (crypto) and lemonn (stocks). This is a role for someone who wants to build something actually impactful on a budget.
What Youll Actually Be Building:
Create something new: You wont just follow the brand book; youll write it. Youll define and sharpen the positioning for both CoinSwitch and lemonn ensuring our narrative is powerful distinct and resonates with our audience.
Build cool stuff: We dont want safe ideas. We need culture-hacking quirky campaigns that get people talking. Weve used cat memes to sell crypto on national television and had our mascot dance with Diljitso the bar for kuch crazy karte hai guys is pretty high here.
Be the driving force: An idea is nothing without flawless execution. Youll wrangle agencies manage internal stakeholders and pull all the levers to bring campaigns to life. This includes managing our compliance and legal teams to ensure theyre only moderately upset with your work.
Think like a creator: Youll spearhead our influencer and activation strategy. This isnt about sending free merch; its about building authentic partnerships and creating moments that ripple across the internet all while living by our core philosophy: do more with less.
Be a wordsmith: Youll be a creative force shaping copy and ideating on design for big brand moments and for performance channels where every pixel counts. Think you can write better than our agency Well give you the chance to prove it.
Be Middle Class: Youll handle media planning and negotiations with a hawk-like focus on ROI. Were more middle-class than Monisha Sarabhai so youll need to match those vibes and negotiate hard to make every rupee count.
Youre Our Kind of Person If You:
Have 5-7 years of battle scars in brand marketing with a portfolio that proves you can think and do.
Are a storyteller who sees the big-picture narrative and can also zoom in on a single killer headline.
Can spot a brilliant idea from a mile away and know exactly what it takes to get it made.
Are as comfortable negotiating a multi-crore media deal as you are debating the size of the logo on a creative.
Believe that going viral is the result of a sharp insight and brilliant strategy not just dumb luck.
Are obsessed with the why behind the numbers and can connect campaign activities to tangible business impact.
Bonus Points: You actively invest or trade in stocks/crypto. You understand the culture because youre part of it.
Excited You should be. This isnt your usual marketing jobits probably the most fun you can have with your clothes on.
Life at PeepalCoWe take great pride in what we do and are committed to our mission. And we have a lot of fun while at it!
Heres how we do things at PeepalCo:
Customer-first: Thats the North Star. Everything we do is to make our users investment experience better and simplified.
Ownership: We dont sport lab coats but we experimenta lot. And we take ownership. We even have a catchphrase for this: Think big fail fast and build better.
Data-driven: The source of truth. Simple as that.
Fun: PS5 anyone Or do you prefer Foosball Or perhaps Carrom And yes our HR team has a whole list of activities: Disco nights offsites gift boxes and more!
Speaking of lists the perks and benefits are so extensive this space isnt enough. Here are a few:
Parenthood: Up to 8 months of Maternity leave and 1 month of Paternity leave
Gender Reassignment Surgery: Be the best version of you! Well support you and reimburse your medical bill.
Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better representsand resonates withthe world around us.
Required Experience:
Manager
Employment Type
Full-Time
