Performance Marketing Analyst
Performance Marketing Analyst
Posted on :
25-06-2025
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1 Vacancy
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Job Description
As a Performance Marketing Specialist he/she will play a crucial role in optimizing our digital advertising efforts across a range of platforms including Google Ads LinkedIn Ads Snapchat Ads Meta Ads (Facebook/Instagram) TikTok Ads Twitter Ads and more. His expertise will directly impact our brands visibility and conversion rates. We are seeking a talented professional with a minimum of 1 year of experience in performance marketing.
Tasks
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies across various paid advertising platforms including Google Ads LinkedIn Ads Snapchat Ads Meta Ads TikTok Ads Twitter Ads and others.
- Plan execute and optimize paid campaigns to drive lead generation website traffic and conversion rates.
- Conduct keyword research ad copywriting and creative development to maximize campaign performance.
- Utilize Google Analytics and other analytical tools to monitor analyze and report on campaign performance making data-driven adjustments to achieve KPIs.
- Continuously analyze and refine website conversion funnels to enhance user experience and increase conversion rates.
- Collaborate with the marketing and design teams to create and test landing pages ad creatives and other assets for campaigns.
- Stay up to date with industry trends emerging platforms and best practices to ensure a competitive edge in the market.
- Budget management and allocation ensuring maximum ROI on advertising spend.
- Collaborate with cross-functional teams to align marketing efforts with company goals.
Requirements
Qualifications:
- Minimum of 1 year of experience in performance marketing with a strong focus on paid advertising.
- Proficiency in managing paid advertising campaigns on platforms such as Google Ads LinkedIn Ads Snapchat Ads Meta Ads (Facebook/Instagram) TikTok Ads Twitter Ads etc.
- Strong understanding of Ecommerce marketing channels and campaign measurement.
- Should have in-depth knowledge of Google Tag Manager
- In-depth knowledge of Google Analytics Excell and other analytics tools.
- Experience with A/B testing conversion rate optimization and marketing funnel analysis.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Excellent communication and collaboration skills.
- Highly organized detail-oriented and able to manage multiple campaigns simultaneously.
- Creative thinking and problem-solving abilities.
Employment Type
Full Time
Key Skills
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