Marketing Executive
Marketing Executive
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
We are seeking a dynamic and creative Marketing Executive to join our growing IT software company. The ideal candidate will play a vital role in promoting our software products and services generating leads increasing brand awareness and driving business growth through both online and offline marketing strategies.
Key Responsibilities:
Develop and execute marketing campaigns to promote software products and services.
Create content for digital platforms (social media email blogs newsletters etc.).
Coordinate with the sales and product teams to align marketing strategies.
Manage and optimize paid campaigns on Google LinkedIn Meta (Facebook/Instagram).
Analyze market trends and competitor activities to recommend improvements.
Plan and organize webinars product demos and client outreach programs.
Maintain CRM tools for lead generation follow-ups and conversions.
Monitor marketing performance metrics and prepare monthly reports.
Represent the company at tech expos seminars and industry events.
Requirements
Key Skills Required:
Strong understanding of digital marketing techniques (SEO SEM email marketing).
Knowledge of tools like Google Analytics HubSpot Mailchimp Canva etc.
Excellent communication and presentation skills.
Creativity and out-of-the-box thinking for campaign ideas.
Ability to work independently and as part of a cross-functional team.
Basic knowledge of IT/software products is a plus.
Qualifications:
Bachelor s or Master s degree in Marketing Business Administration or related field.
Specialization or certification in Digital Marketing is an added advantage.
Prior experience in marketing for tech or IT companies is preferred.
Key Skills Required: Strong understanding of digital marketing techniques (SEO, SEM, email marketing). Knowledge of tools like Google Analytics, HubSpot, Mailchimp, Canva, etc. Excellent communication and presentation skills. Creativity and out-of-the-box thinking for campaign ideas. Ability to work independently and as part of a cross-functional team. Basic knowledge of IT/software products is a plus. Qualifications: Bachelor s or Master s degree in Marketing, Business Administration, or related field. Specialization or certification in Digital Marketing is an added advantage. Prior experience in marketing for tech or IT companies is preferred.
Employment Type
Full Time
