Performance Marketer
Performance Marketer
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4-5years
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
- Plan execute and optimize paid ad campaigns across Google Meta (FB/IG) LinkedIn and other performance marketing platforms.
- Manage monthly budgets bid strategies and ROAS goals to maximize efficiency.
- Perform audience research and segmentation to refine targeting strategies.
- Monitor KPIs such as CTR CPC CPA conversion rates and implement A/B testing strategies.
- Analyze performance data and create actionable reports with insights and recommendations.
- Collaborate with content design and web teams to develop high-converting ad creatives and landing pages.
- Stay updated with industry trends algorithm updates and platform innovations.
- Manage remarketing and funnel strategies to nurture prospects through the buyer.
- Use tools like Google Analytics Google Tag Manager and heat-maps to assess user behaviour and optimize conversion funnels.
Requirements
- Minimum 5 years of proven experience in performance marketing (PPC Paid Social Display etc.)
- Hands on experience with Google Ads Facebook Ads Manager LinkedIn Ads and other paid media platforms
- Strong analytical skills with tools such as Google Analytics Data Studio and Excel
- Solid understanding of customer funnels attribution models and performance metrics
- Experience with A/B testing tools and CRO techniques
- Ability to write compelling ad copy and guide creatives for better engagement
- Up-to-date with the latest trends and best practices in paid media and performance marketing
- Excellent communication organizational and project management skills.
Bachelor s degree in Communications, Marketing, Journalism, English, or related field. 2-4 years of experience in the relevant field Working knowledge of content management systems. Knows how to use all Microsoft Office programmes. Superior writing and editing abilities. Creative and Analytical thinking. Proficiency in both English communication and written. Multi-tasking skills. The ability to work in a fast-paced environment. Good communication skills. Good time management and ability to meet deadlines.
Education
Bachelor s degree in Communications, Marketing, Journalism, English, or related field.
Employment Type
Full Time
