Content Strategist, Lifecycle Marketing
Content Strategist, Lifecycle Marketing
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$ 70000 - 85000
1 Vacancy
Job Description
Job Title
Content Strategist Lifecycle MarketingJob Description
About The Position
We are seeking a highly motivated and detail-oriented Lifecycle Marketing Content Strategist to join the Audience Growth team and help support user growth engagement and retention for MyRecipes. This role is ideal for a marketing professional who has a strong writing background and passion for lifecycle marketing.
Role Overview:
As the Content Strategist Lifecycle Marketing youll play a key part in writing copy and shaping the content strategy of our lifecycle program including writing our recipe newsletter. Working closely with our Associate Director of Lifecycle Marketing youll help coordinate and execute data-driven campaigns that foster long-term relationships with users and deliver measurable business results.
Key Responsibilities
Copywriting and Content Strategy:
Write engaging action-oriented copy for lifecycle campaignsincluding onboarding flows win-back emails and acquisition campaigns.
Own the content strategy of our recipe newsletter with data-driven insights and a pulse on whats trending in the food space.
Campaign Execution:
Assist in planning executing and optimizing lifecycle marketing campaigns across email and browser.
Help coordinate campaign timelines deliverables and workflows to keep projects organized and on track.
Optimization & Learning:
Support and execute A/B and multivariate testing to continually refine messaging across lifecycle touchpoints.
Assist in monitoring campaign performance and user behavior to optimize lifecycle programs and LTV.
Stay on top of lifecycle marketing trends and best practices to ensure MyRecipes stays ahead of the curve.
Collaboration:
Work closely with teams across the organization to tell a cohesive story across every lifecycle marketing touchpoint and ensure a consistent brand voice.
The Roles Minimum Qualifications and Job Requirements:
Hybrid 3x a week- NY & Des Moines
In-office Expectations: This position is hybrid in-office with the ability to work remotely for up to 2 days per week.
Education:
Bachelors degree and/or equivalent experience
Experience:
3 years
Specific Knowledge Skills Certifications and Abilities:
Excellent writing editing and storytelling skills with the ability to adapt to brand voice and audience needs
Strong organizational and project management skills; able to manage deadlines and coordinate across teams
Collaborative receptive to feedback and eager to contribute to a fast-moving team
Passion for Food: A genuine interest in food cooking and digital innovation is a plus!
About The Positions Contributions:
Weight % Accountabilities Actions and Expected Measurable Results
50% Content Strategy
50%: Campaign Execution
% Travel Required (Approximate): 0
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: Range
Salary: New York: $70000.00 - $85000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of Dotdash Merediths total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives.In additionDotdash Meredith provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.
#NMG#Employment Type
Full-Time
