Paid Marketing Associate
Paid Marketing Associate
Posted on :
21-06-2025
Employer Active
1 Vacancy
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Job Description
About us
University Living is a global student housing marketplace that helps international students find the best place to stay near university campuses around the world. Currently our platform offers 1.75Mn beds in 35K properties across 265 international education hubs in the UK Ireland USA Canada Europe Australia New Zealand Singapore & UAE. Students can consult a 24/7 support team of accommodation experts to discover compare and book value-for-money accommodation based on their budget desired location and other personal preferences.
Work Experience:
2-4 years of experience in Paid Ads
Roles & Responsibilities:
Google Ads Management
Set up launch monitor and optimize search display and YouTube campaigns
Perform keyword research ad copy testing and bid strategy adjustments
Drive improvements in Quality Score conversion rates CPA and ROI
Meta Ads Management (Facebook & Instagram)
Develop and execute campaignsawareness engagement conversions app installs
Conduct A/B testing on creatives copy audiences and placements
Utilize advanced targeting (e.g. lookalikes custom audiences)
Mobile App Marketing
Plan and optimize campaigns for app installs and in-app actions (iOS & Android).
Use mobile-specific channels like Apple Search Ads Google UAC.
Optimization & Testing
Run structured experimentation on ad copy visuals audience segments landing pages and app flows.
Implement a test-and-learn framework to improve campaign performance.
Budget & Campaign Management
Manage daily/monthly ad budgets across platforms.
Forecast spend analyze pacing and reallocate budgets for peak performance.
Preferred Skills
- Hands-on experience with Google Ads and Meta Ads
- Solid background in mobile app marketing and app install campaign management.
- Advanced knowledge of Microsoft Excel and PowerPoint
- Deep understanding of digital marketing KPIsCAC LTV ROAS CPI CTR CVR retention.
- Experience with Apple Search Ads & Tag Manager.
Required Experience:
IC
Employment Type
Full Time
Department / Functional Area
Key Skills
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