Marketing Manager (Fashion)
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Job Description
Looking for a highly strategic and hands-on Marketing Manager to lead and coordinate all marketing efforts across online and offline channels. Youll be responsible for brand growth campaign execution performance marketing and customer loyalty. If youre a data-driven storyteller with a passion for fashion digital and women-led brands this is your opportunity.
Key Responsibilities:
Strategic Planning & Leadership
- Develop and execute the annual marketing plan across all platforms (e-commerce retail social offline).
- Define and manage campaign calendars aligned with sales targets and product drops.
- Lead competitive and market research and translate insights into actionable strategies.
- Collaborate directly with the Co-CEO and cross-functional teams (e.g. design sales
production).
Digital & Performance Marketing
- Manage Meta Google TikTok and influencer marketing strategies to maximize ROAS.
- Oversee content strategy ad creatives and audience segmentation.
- Track KPIs: conversions CAC retention ROI and share weekly/monthly reports.
Brand & Content
- Ensure brand consistency across all touchpointsfrom homepage banners to Instagram captions.
- Work with a creative team to produce high-impact visuals videos and campaigns.
- Build and evolve the brand tone storytelling and human connection with customers.
CRM & Loyalty
- Oversee email marketing SMS and customer segmentation to drive repeat purchases.
- Develop loyalty programs referral campaigns and post-sale engagement flows.
Team Management
- Supervise a small team of content creators ad specialists and coordinators.
- Set goals provide mentorship and create a performance-driven culture.
Requirements:
- 4 years of experience in marketing (preferably in fashion beauty or e-commerce).
- Strong understanding of digital marketing platforms (Meta Ads Google Ads Shopify
Klaviyo etc.).
- Proven ability to drive sales through creative and analytical thinking.
- Excellent communication copywriting and leadership skills
- A passion for womens fashion and brand-building.
Employment Type
Full Time
