Growth Marketing Manager

Everything you are looking for and more

We are looking for a Growth Marketing Manager with comprehensive experience in performance and loyalty capable of leading acquisition and engagement both on the web and in the app. They will be responsible for designing the full-funnel strategy in paid media and lifecycle marketing with an absolute focus on efficiency profitability and ROI improvement. Their mission will be to increase qualified leads reduce CAC maximize LTV and optimize every euro invested. This profile will combine strategic vision with strong analytical skills lead external agencies prioritize digital projects and actively seek innovative solutions that drive measurable results in Iberia.

What responsibilities and objectives will you have

• Design the digital acquisition and retention strategy ensuring direct impact on ROI.
• Establish measure and optimize performance KPIs: CAC ROAS LTV repeat rate conversion rate etc.
• Build dashboards and generate insights to make strategic data-driven decisions.
• Lead the reporting and analysis of acquisition and loyalty results focusing on impact and return.
• Prioritize and drive high-impact digital projects.
• Work with first and third-party data to segment audiences and optimize campaigns for higher returns.
• Explore and test new channels and tactics for acquisition or loyalty evaluating their profitability.
• Coordinate with key internal stakeholders: Product Tech BI Customer Experience Brand and others.
• Manage and develop the digital team focusing them on results and continuous improvement.
• Supervise the work of external agencies ensuring efficiency innovation and accountability.
• Control and optimize the digital budget ensuring maximum return on every investment made.

Well what will the requirements be

• 10 years of experience in digital marketing in fast-growing environments (startups scaleups tech companies).
• Strategic and operational mastery of paid media campaigns across different channels (Meta Google Bing TikTok affiliates...) and CRM/lifecycle marketing.
• Experience leading digital projects and optimizing the conversion funnel in web/app environments.
• Proven ability to sustainably improve ROI and make data-driven decisions.
• Advanced knowledge in the use of third-party data analysis and segmentation tools.
• Experience leading teams and agencies with a clear results orientation.
• Analytical creative and performance-oriented profile accustomed to constant testing and iteration.
• Native Spanish or equivalent. Fluent English (minimum C1) is essential. Portuguese is a plus.
• Experience working with international teams in matrix organizations.

What do we offer

Language platform

Wellbeing programme

Flexible working hours

Online platform for lifelong learning

Competitive salary

Flexible remuneration services can be contracted

Why join us

• Because we dont settle we go further and multiply impact (10X Attitude).
• Because we design every transformation around real customer value (Passionate About Customers).
• Because we make things happen fast and smart not perfect but done (Go Go Go).
• Because we believe the future belongs to those who rethink whats possible (Dare to Disrupt).
• Because we win together diverse collaborative driven by one shared vision (One Goal One Team).

Inclusive Culture

InPost has an Equal Opportunities Plan that promotes equality at all levels. We aim for equality in the companys workplaces as it is focused on promotion within and outside the company as well as gender equality diversity equity and inclusion of people regardless of their abilities and conditions.