Website Social Media Strategist

Title: Website Social Media Strategist

State Role Title: PR & Mktg Spec IV

Hiring Range: $70000 - $85000

Pay Band: 5

Agency: Virginia Department of Health

Location:Dept of Health

Agency Website: Type: General Public - G

Job Duties

A. Performance Management (for employees who supervise others)
Serves in a managerial/supervisory capacity to conduct performance management activities and ensure onboarding/offboarding and training for staff
Establishes and reviews work assignments and priorities and implements performance improvement strategies and/or problem resolution for related issues in conjunction with program management and Human Resource staff
Ensures relevant training and workplace safety for staff
Conducts required performance monitoring and appraisals establishes clear performance expectations addresses deficiencies in a timely manner and documents underperformance in accordance with state guidelines
Supports employee growth through regular feedback coaching and professional development opportunities

B. Social Media & Website Support
Write review edit and update content for VDHs websites and social media channels
Contribute to shape and implement VDHs existing leading practices for social media and website content
Collaborate with Local Health Districts and VDH subject matter experts (SMEs) to develop social strategy and content
Use social media platforms to interact with users measure engagement and identify questions and/or complaints from the public; identify opportunities to influence public perception

C. Collaboration & Administration
Submit social media analytics report on a weekly basis
Create and maintain a social media content calendar
Supports the management and organization of all files related to social media posts comments messages etc. for public records and FOIA requests
Act as the point of contact across the organization for all facets of social and graphic content

D. Standardization
Drafts policies and procedures to manage social media requests across VDH
Collaborate with internal departments to establish uniformed processes around content creation
Work with graphic designers and subject matter experts to create branded content for social media posts and related advertising campaigns

Minimum Qualifications

Strong listening and communication skills
Ability to work independently and collaboratively
Knowledge of search engine optimization and accessibility best practices
Experience creating strong engaging Web content
Excellent research organizational and time management skills
Professional experience in website management and social media content creation and community management

Additional Considerations

Proficient in using and analyzing data to understand engagement trends and drive content strategy
Skilled in using Google Analytics and Hootsuite
Demonstrated excellence in writing proofreading and editing
Experience with healthcare medical and/or government subject areas
Experience with Facebook X Instagram and other social media platforms

Special Instructions

You will be provided a confirmation of receipt when your application and/or rsum is submitted successfully. Please refer to Your Application in your account to check the status of your application for this position.

This is a restricted position that is funded by the Public Health Infrastructure Grant (PHIG). for a one-year period ending June 2026. The availability of funding is scheduled for review before the grant expiration and periodically thereafter. Continued employment is contingent on the continued availability of funds.

VDH accepts only on-line applications. Faxed mailed or e-mailed applications will not be considered. Applications are accepted until 11:55 p.m. on the job closing date. Applications and/or resumes should include relevant work history which indicates your qualifications for this position.

Employment is contingent upon satisfactory results of a state and federal criminal history background check and the Department of Social Services Child Abuse and Neglect Central Registry check U.S. HHSIG Exclusion List check employment reference check and E-Verify. Other financial credit driving background checks or completion of Statement of Economic Interests may be required for certain positions.

It is the policy of the Commonwealth and VDH that all aspects of human resource management be conducted without regard to race (or traits historically associated with race including hair texture hair type and protective hairstyles such as braids locks and twists); sex; color; national origin; religion; sexual orientation; gender identity or expression; age; veteran status; political affiliation; disability; genetic information; and pregnancy childbirth or related medical conditions. VDH employees have a shared Code of Ethics which can be found in the bottom banner of our website: .

If you have been affected by DHRM Policy 1.30 layoff and possess a valid Interagency Placement Screening Form (Yellow Card) or a Preferential Hiring Form (Blue Card) you must submit the card before the closing date for this position. The Card may be submitted with the state application as an attachment.

As a V3 (Virginia Values Veterans) employer VDH Welcomes Veterans to apply!

Supplemental Questions: You may be required to respond to position-specific questions at the end of this application. This information will help us evaluate your credentials and qualifications for the job. Failure to respond to any questions may disqualify you from further consideration.

Contact Information

Name: Rose Bose

Phone:

Email:

In support of the Commonwealths commitment to inclusion we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS) or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation if applicable to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at .

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1 2022- February 29 2024 can still use that COD as applicable documentation for the Alternative Hiring Process.