Job Title: Social Media Manager (EA II) Division: Executive Staff Union: N/A Location: 115 S LaSalle StChicago IL Cook County Salary: $75000 to $90000 annually commensurate with experience Benefits:
Overview: The Illinois Secretary of States Office is looking for a creative and resourceful Social Media Manager to help manage and support the offices social media presence with creative engaging content and strategic storytelling. This role is responsible for developing strategies to capture the publics attention expand the offices digital reach and promote key initiatives across a variety of platforms. The ideal candidate will bring a fun and dynamic approach to messaging using data-driven insights to connect with a diverse and engaged audience while maintaining a consistent and impactful online presence.
Key Responsibilities:
Social Media Strategy Development
Create and implement social media strategies that align with the offices communication goals
focusing on audience engagement and advocacy of key initiatives
Content Creation & Writing
Write edit and schedule compelling social media posts
Assist in producing multimedia elementsimages videos and graphics to drive audience engagement and maintain brand consistency
Content Calendar Management
Oversee the creation and maintenance of a social media content calendar to ensure a consistent flow of posts across all platforms
Manage the timely and strategic scheduling of content to support campaigns initiatives and special events
Platform Management
Manage the offices social media presence on platforms such as Instagram Facebook X/Twitter YouTube and TikTok tailoring content to each platforms audience and features
Campaign Development & Execution
Lead the creation and execution of social media campaigns using creative content storytelling and strategic messaging to increase engagement and promote key events
Analytics & Reporting
Use social media analytics tools to track performance metrics evaluate the success of campaigns and provide actionable insights to improve engagement and effectiveness
Trendspotting & Innovation
Stay updated on social media trends emerging platforms and best practices bringing fresh ideas to ensure the offices content is timely innovative and relevant
Collaboration
Work closely with the Communications and Public Engagement teams to ensure social media content aligns with broader messaging branding and campaigns
Brand Consistency
Maintain a consistent and authentic voice across all social media platforms that aligns with the Illinois Secretary of States mission values and public-facing initiatives
Required Skills and Qualifications:
Bachelors degree in Communications Marketing Digital Media Journalism or a related field or equivalent education and experience
Minimum of 3 years of experience in social media strategy content creation or digital marketing
Proven ability to create high-quality engaging social media content tailored to different platforms and audiences.
Experience managing content calendars and ensuring timely and strategic scheduling of posts and campaigns.
Expert knowledge of social media platforms (Instagram Facebook X/Twitter YouTube TikTok) and content formats with the ability to tailor messaging to each platforms strengths.
Strong writing and editing skills with the ability to produce clear concise and creative content that resonates with diverse audiences.
Proficiency with social media management and analytics tools (e.g. Hootsuite Sprout Social Google Analytics Facebook Insights).
Proficiency in content creation tools such as Adobe Creative Suite (Photoshop Illustrator) Canva and video editing software.
Strong organizational skills with the ability to manage multiple projects deadlines and content streams in a fast-paced environment.
Analytical mindset with the ability to use data insights to refine strategies and improve engagement.
Additional Information:
Occasional evening or weekend work may be required to support news events or special content needs
Preference will be given to Illinois residents in the hiring and selection process in accordance with the Illinois Secretary of State Merit Employment Code.
Questions regarding this posting or Illinois Secretary of State employment practices may be directed to Job Counselors at our Personnel offices in Chicago ) or Springfield ).
Equal Employment Opportunity Employer. Applicants must be lawfully authorized to work in the United States. Applicants are considered for all positions without regard to race color religion sex national origin sexual orientation age marital or veteran status or the presence of a non-job-related medical condition or disability.
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