Director of Public Relations & Brand Engagement
Director of Public Relations & Brand Engagement
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Job Description
We are seeking a dynamic strategic and collaborative Director of Public Relations & Brand Engagement to lead our public relations strategy brand positioning stakeholder engagement and content-driven marketing initiatives. This role is responsible for elevating the vital news brands under the Torstar umbrella expanding their reach and impact through compelling campaigns government and stakeholder relations strategic partnerships and innovative communications strategies. You will work closely with senior leadership to build meaningful connections with audiences partners government and the Canadian public. A strong understanding of marketing strategy is essential to extend reach enhance engagement and amplify our messaging across digital channels.
Key Responsibilities
Public & Media Relations: Serve as the primary liaison for public relations maintaining strong relationships with media community partners and key stakeholders to advance Torstars public image and initiatives.
Strategic Marketing Leadership: Develop and execute integrated marketing strategies that grow brand awareness engagement and subscriber loyalty for the Toronto Star and other Torstar assets.
Multimedia Integration: Leverage diverse tools to support public relations efforts engage target audiences and enhance the visibility and impact of campaigns. Ensure content and messaging are optimized for performance across digital platforms.
Content Leverage & Campaigns: Collaborate with editorial product and partnership teams to amplify compelling newsroom content and leverage it for audience-building campaigns across digital print and event platforms.
Stakeholder Communication: Develop proactive communication strategies that support corporate initiatives and reinforce Torstars mission. Engage with government institutions civic organizations and strategic partners. Provide support to Torstars policy team by amplifying messaging providing strategic advice on campaigns and events and supporting industry collaboration and innovation.
Cross-Functional Collaboration: Work closely with the Executives Publisher of Toronto Star Marketing team and editorial leadership to align marketing efforts with audience growth goals strategic initiatives and external collaborations.
Measurement & Optimization: Use data and analytics to assess campaign effectiveness media impact and audience sentiment; adapt strategies to maximize performance and reach.
Qualifications :
Undergraduate degree or equivalent in Public Relations Marketing Communications Journalism English or other related discipline.
A minimum of 7 years in progressively more senior roles with at least 4 years of leadership experience in marketing public relations policy or communicationsideally in media tech publishing or a mission-driven brand.
Proven track record in developing and executing strategic marketing plans and media relations campaigns.
Strong storytelling skills and an ability to translate editorial content into high-impact messaging.
Experience working with executive teams stakeholders and community partners.
Excellent written and verbal communication skills.
Strong knowledge of social media platforms tools and analytics with an ability to develop effective digital engagement strategies.
Knowledge of the Canadian media landscape public affairs or civic engagement is a strong asset.
Why Join Torstar
Be part of a progressive media brand that is proudly 100% Canadian-owned and operated that is committed to impactful journalism democracy and innovation whose diverse content assets reach over 11 million Canadians.
Work at the intersection of journalism policy and digital transformation.
Contribute to meaningful conversations that shape Canadian society
Additional Information :
AODA
We are committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process please notify the hiring manager upon scheduling the interview of your requirements.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
