Sr Guest Engagement Analyst
Sr Guest Engagement Analyst
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Job Description
About us
As a Fortune 50 company with more than 400000 team members worldwide Target is an iconic brand and one of Americas leading retailers. At Target we have a timeless purpose and a proven strategy and that hasnt happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru where Target in India operates as a fully integrated part of Targets global team and has more than 4000 team members supporting the companys global strategy and operations.
Overview of Target in India
Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important and youll build relationships by being authentic and respectful. At Target inclusion is part of the core value. We aim to create equitable experiences for all regardless of their dimensions of difference. As an equal opportunity employer Target provides diverse opportunities for everyone to grow and win.
Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives guest segments and behaviors strategies and tactics overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy supportive and open team culture we deliver a holistically gratifying experience that guests can only get at Target.
About this opportunity
A role as Sr Guest Engagement Analyst (Category) Target Circle you will contribute in delivering upon your respective categorys guest/customer engagement strategies to shape how Circle incentivizes and rewards shape guest behavior to deepen their engagement with Circle categories and Target broadly.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs
Assist & support in creation of quarterly Circle category activation strategies in close partnerships with Business Merchandising Marketing Digital teams. Determine priorities calendarization category & guest goals against which Business & Circle teams will plan & execute against.
Own end to end campaign execution in partnership with Data Sciences Operations Marketing & Measurement teams with aspects like forecasting budget management recapping & campaigne end results analysis. Provide stakeholders with visibility to Circle roadmap partner with Data Analytics to enable category-level Circle guest insights and performance and share macro trends and competitive actions in loyalty industry that are relevant to the category and/or guest mindset.
Create testing and learning plans to inform future path forward for segmented personalized Circle offers
Evolve Circles foundational promo strategy: define the role of Circle promos within enterprise promo ecosystem.
You will collaborate with both external & internal to Target stakeholders to plan & activate seamless Circle engagement rewards & experience plans. Navigation would be key as including but not limited to following teams have to be aligned for most activations: Marketing Measurement Finance Legal PPCOE Data Sciences Merchant Finance Product and other Partner teams.
Note- Job duties may change at any time due to business needs
About You
Bachelors degree or equivalent relevant work experience
MBA in Marketing would be desirable.
5 years of experience in customer loyalty & retention category management and/or campaign management
Strong business & financial acumen for both retail and loyalty
Understanding of forecast and budget management with ability to do extensive financial and data analysis
A master collaborator who can inspire trust and confidence with a range of partners
Demonstrated leadership and decision-making skills
Strong written and oral communication skills
Excellent analytical and problem-solving skills
Self starter who is comfortable working with ambiguity and can drive initiatives on their own.
Strong process planning and organizational skills
High sense of Ownership & accountability with attention to details & thoroughness.
Demonstrated experience organizing information communicating effectively and working as part of a team
Ability to manage multiple projects simultaneously
Ability to build trusting relationships with team and enterprise partners proactively seeking input and collaboration yet comfortable and confident in declaring own perspective.
Defines and communicates success metrics and ensures that initiatives are prioritized to deliver against success metrics.
Synthesizes complex bodies of work across the team into clear concise and compelling story-telling
Useful Links-
Life at Target- Experience:
Senior IC
Employment Type
Full-Time
Key Skills
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