International eCommerce & Shopper Activation Manager
International eCommerce & Shopper Activation Manager
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Job Description
OVERSEE THE OFF PREMISE DIGITAL POSTERS PROJECT
In this role youll take ownership of the DiPo portfolio working closely with Operations and TV Insights/Red Tech to ensure both the hardware and support tools are maintained and continuously developed. Youll define the strategic direction and positioning of the tool enabling markets to use it effectively within the international POSM portfolio. Guided by market feedback and needs youll also oversee the team responsible for developing and troubleshooting the DiPo software.
EXECUTE THE DIPO CONTENT GUIDELINES & ASSETS
In this role youll collaborate with brand marketing to create interactive and engaging DiPo solutions aligned with global campaigns. Youll define global content guidelines and work with both internal teams and external agencies to develop market-ready assets. A key part of the role also involves researching and innovating to deliver fresh impactful solutions.
IMPLEMENT THE DIGITAL & E-COMMERCE ACTIVATION STRATEGY
In this role youll provide strategic guidance and creative solutions for our e-commerce platforms ensuring a seamless path to purchase from offline to online. Youll lead the development of new digital trade marketing assets in collaboration with a global agency while supporting local markets and maintaining alignment with global POS toolkits. Working closely with the global E-Commerce and Brand Marketing teams youll guide design agencies to deliver content for global campaigns and always-on messagingranging from product images to animated assets and brand store visibility. Additionally youll innovate new ways to engage shoppers online and manage existing platforms like the Digital Trial Platform.
SUPPORT COUNTRIES ON LOCAL DIGITAL ASSETS
In this role youll support markets by providing feedback on online campaigns ensuring alignment with strategic guidance and helping to optimize performance across regions.
Qualifications :
University degree in Marketing Trade Marketing Digital Marketing Marketing & Communications or similar
Excellent command of English
Minimum 5 FMCG experience in Sales Marketing or Trade Marketing OR E-Commerce preferably within beverages
Proven Trade Marketing experience with Brand Marketing exposure
Proven E-commerce and online experience
A keen interest in new technologies and the digital world
Solution-oriented and creative with problem solving and strategic thinking skills
Excellent communicator with openness to understand and adapt to cultural nuances
Advanced Power Point skills to illustrate and sell ideas. Experience in design suites such as Photoshop preferable but not required
Understanding of sales landscape
Self-motivated self-directed flexible and able to work under pressure in a fast-paced team environment
Additional Information :
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position which is 3.139 gross per month.
As an employer we value diversity and support people in developing their potential and strengths realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age skin colour religion gender sexual orientation or origin.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
