Social Media Specialist
Social Media Specialist
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Job Description
RUNS DAY-TO-DAY PROGRAMMING OF RED BULLS OWNED AND MANAGED CHANNELS
- Manages content programming and community management.
- Defines content programming priorities and creates plans together with the Media Network and Marketing teams to build on the organizations business plan by creating programming strategies that support the organizations wider marketing mix.
- Develops and oversees all local digital projects across owned media including event pages consumer activations campaigns athlete profiles product launches editorial and more.
- Oversees local SEO strategy and optimization including oversight of local keyword library.
MONITORS TRACKS AND REPORTS ON THE PERFORMANCE
- Optimizes channel performance through the use of analytics scheduling featuring using customized functionalities and driving smooth consumer journeys across platforms.
- Develops and produces social-first content concepts around our marketing mix with a hyper-focus on local relevancy.
ENSURES A LOCAL FACE TO OUR GLOBAL BRAND ACROSS ALL PLATFORMS
- Uses the right mix of local and global properties to ensure year-long audience engagement. Has a strong understanding of what local content will work with a local audience and how to program it.
- Executes activation plans in close collaboration with the project managers to maximize campaign reach.
Qualifications :
Digital Media professional with at least 2 years of experience in digital programming of channels/platforms.
Required to have experience running social media accounts
Knowledge of social copywriting and community management
Experience in content production is a plus (editing shooting with a phone etc.)
Expert in identifying where consumers live digitally how they consume content and how to engage them with content according to their consumption behavior
Has a constant sense of online trends and knows how to drive Word of Mouth online
Strong communicator knows how to constantly uplevel digital knowledge in the organization
Passion for the Red Bull brand its content and values and understands how to translate this into driving brand love in an online environment through media
Additional Information :
Red Bull Romania SRL is committed to providing equal employment opportunities to all individuals regardless of race color religion sex national origin age disability or sexual orientation. All personal data provided by applicants will be treated confidentially and used solely for recruitment purposes in compliance with the General Data Protection Regulation (GDPR).
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
