Event Experience and Strategy Lead
Event Experience and Strategy Lead
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Job Description
Event Experience and Strategy Lead
Job No: 676194
Sydney - Inner Suburbs & CBD Brisbane - Inner Suburbs & CBD Adelaide Melbourne - Inner Suburbs & CBD Various
Permanent Full Time
Insurance Marketing & Communications People and Performance
Pay Band 5
- Motoring culture meets strategic innovation
- Lead flagship events and community activations
- Brisbane Sydney or Melbourne-based Hybrid work model
- Secondment Opportunity to 30 June 2026
Shannons is Australias leading insurance provider for motoring enthusiasts offering more than just protection for classic and collectible vehicles. Were a brand built on passion and community and were searching for a talented Event Experience and Strategy Lead to drive unforgettable experiences and strategic initiatives across the Shannons network.
As part of our high-performing Customer Service team youll lead a team that delivers on our Showroom Events Premium Enthusiast (VIP & COI) engagement model plus our earned owned and user generated content strategy.
If youre a passionate people leader with a love for all things automotive and events this is your dream role.
What Youll Do
- Lead end-to-end delivery of Shannons owned events from planning to execution creating destination experiences for motoring enthusiasts
- Develop and manage an annual event roadmap aligned to Shannons strategic and brand goals
- Oversee team to deliver on all logistics including vendor negotiation activations catering transportation risk management and budget compliance
- Collaborate with Marketing and PR teams to create buzz before during and after events through compelling content activations and social engagement
- Foster meaningful relationships with industry stakeholders sponsors community leaders and Centres of Influence (COIs)
- Coach and lead event teams empowering high performance and exceptional customer experiences
- Monitor social and event performance analytics using insights to drive continuous improvement
- Support broader insurance-adjacent strategies that amplify Shannons unique value proposition
What Youll Bring
- Proven success in event strategy planning and execution ideally with exposure to national-scale or lifestyle events
- Strong ties to the motoring motorsport or automotive enthusiast community
- Exceptional stakeholder and relationship management skills with the ability to influence and engage a wide network of partners VIPs and COIs
- Strong leadership and project management experience including budgeting and vendor negotiation
- Excellent written and verbal communication skills and a passion for storytelling through events
- Flexibility to travel and work across multiple sites and event locations when required
If this opportunity sounds like the challenge you have been looking for please apply online today. For further information regarding this position please contact
CICustomer ServiceEvent experience and Strategy
Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time
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