- Develop and execute performance marketing strategies aligned with business goals.
- Oversee campaign planning execution and optimization across platforms (Google Ads Meta LinkedIn TikTok etc.).
- Monitor KPIs and performance metrics to ensure campaign effectiveness and ROI.
- Collaborate with creative analytics and product teams to align messaging and targeting.
- Conduct A/B testing and conversion rate optimization initiatives.
- Manage budgets forecasts and reporting for all performance marketing activities.
- Stay updated on industry trends tools and best practices to drive innovation.
- Provide regular performance reports and insights to senior leadership.
Requirements
- Bachelor s degree in Marketing Business or a related field.
- 5 years of experience in performance marketing.
- Has strong leadership skills
- Proven track record of managing successful digital marketing campaigns.
- Strong analytical skills and proficiency in tools like Google Analytics Meta Ads Manager Google Ads and Excel.
- Experience with attribution modeling bid strategies and audience segmentation.
- Excellent leadership communication and project management skills.
- Ability to thrive in a fast-paced results-driven environment.