Performance Marketing Manager
Performance Marketing Manager
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Job Description
About VAP Group
Who are we
VAP Group: Shaping Tomorrow Today.
We are at the forefront of the Web3 and AI revolution offering consulting services to our global clients in these spaces. We have been transforming traditional digital landscapes with blockchain technology & artificial intelligence enabling our clients with our one-stop services & solutions globally.
Our deep industry knowledge combined with a rock-solid global team allows us to deliver services that not only meet todays demands but also anticipate the opportunities of tomorrow.
At VAP Group the future isnt something we wait for-its something we create.
Who are we looking for
We are seeking a data-driven and growth-obsessed Performance Marketing Lead to spearhead our paid marketing efforts across channels. You will be responsible for developing and executing high-impact campaigns that drive acquisition retention and revenue at scale. This role blends strategy analytics and hands-on execution.
Roles and Responsibilities:
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Develop execute and optimize multi-channel performance marketing strategies (Google Ads Meta LinkedIn Twitter Programmatic etc.)
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Manage and scale ad budgets efficiently while maintaining target ROAS and CAC
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Own end-to-end campaign management: strategy targeting creative briefs tracking testing and reporting
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Analyze and report on campaign performance insights and key trends using tools like GA4 Meta Ads Manager etc.
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Collaborate with content design and product teams to drive conversion across the funnel
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Drive A/B testing across ad creatives landing pages and audiences
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Explore and test new growth channels to diversify the performance marketing mix
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Lead a team of performance marketers (if applicable) and work closely with external agencies or vendors
Skills and Qualifications:
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4 years of hands-on experience in digital performance marketing
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Proven track record of running successful paid campaigns with measurable ROI
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Expertise in Google Ads Facebook Ads Manager LinkedIn Campaign Manager and other relevant tools
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Strong understanding of analytics platforms (Google Analytics Mixpanel Hotjar etc.)
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Exceptional analytical skills and comfort working with large data sets
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Experience managing six to seven-figure annual ad budgets
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Strong communication collaboration and project management skills
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Experience in the media and events industry is a plus
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Knowledge of marketing automation tools (HubSpot preferred)
Employment Type
Full-time
