Vice President, Consumer Media Relations, Corp Brand
Vice President, Consumer Media Relations, Corp Brand
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$ 145000 - 160000
1 Vacancy
Job Description
Porter Novelli is a global communication company with offices across the US and internationally in London Mexico City and Toronto. In a shifting landscape of audience power our global network of sharp minds leverages our world-class smart data as we decode change navigate culture and deepen authenticity to unlock value for our clients. We believe that our culture is the beating heart of Porter Novelli. We have cultivated a vibrant environment where individuals come together to form a dynamic and supportive community. We celebrate the unique perspectives and experiences that each team member brings to the table.
The Role
Were looking for a bold connected earned media relations professional to lead breakthrough storytelling for our consumer brand and corporate portfolio of clients. In this high-impact role youll serve as the go-to media relations and pitching expert across our collaborative client teamsbringing a sharp news sense top-tier reporter relationships and an instinct for what drives headlines today.
Youll split your time leading earned media strategy and execution across one of the largest and most dynamic accounts at the agency supporting multiple fast-paced workstreams for a Fortune 50 company. The remaining time will be dedicated to leading media relations efforts for a range of consumer corporate retail tech and purpose-driven brandsdelivering smart strategy compelling narratives and high-impact media results.
This role calls for a trusted counselor and creative thinker who moves at the speed of culture understands what breaks through across traditional and emerging platforms including broadcast print/online Substacks podcasts etc and brings a deep understanding of business and consumer media landscapes. Youll thrive here if you love turning business goals into bold media moments and elevating teams along the way.
What You Will Be Doing
- Cultivate and maintain influential relationshipswith both clients and media across consumer lifestyle tech and business verticals
- Serve as the lead media relations strategist across multiple workstreams setting the earned media vision and delivering breakthrough coverage
- Develop compelling culturally relevant narratives that ladder up to business goals and resonate across top-tier and emerging platforms
- Guide and support client media strategy providing high-level counsel and real-time POVs that drive media traction and brand relevance
- Lead proactive and reactive newsjacking efforts to ensure clients are part of the cultural conversation and competitor narratives are countered with impact
- Manage fast-moving workstreams and juggle multiple campaigns simultaneously ensuring each is rooted in creativity and media potential
- Mentor junior team members through thoughtful leadership
- Represent the agencys media prowess in new business opportunities and cross-collab storytelling initiatives
- Regularly track and analyze coverage performance to inform future strategies and demonstrate ROI
The Experience That Will Contribute To Your Success
- Natural curiosity and creativityasks the right questions and brings fresh unconventional ideas to the table
- Bias toward action with a strong sense of urgencyable to manage projects from strategy to execution while staying strategically agile
- Deep expertise in earned media with the ability to influence it through integrated cross-channel strategies
- A savvy newshound who understands media ecosystemswhos writing what why it matters and how to shape narratives that land
- Comfortable navigating ambiguity and moving at the speed of cultureresourceful adaptable and quick to find clarity in fast-moving moments
- Financially and operationally sharpconfident managing budgets staffing plans and team resources efficiently
- Proven track record in executing high-impact media relations campaigns particularly in consumer and tech
- Strong writing and storytelling skills with a strategic mindset and editorial eye
- A collaborative team leader who empowers others contributes to a positive culture and drives excellence
- Ideal for an Account Manager ready to step up or a VP looking for a bold new mission
The anticipated salary range for this position is $145000 - $160000. Salary is based on a range of factors that include relevant experience knowledge skills other job-related qualifications and geography. Benefits at Porter Novelli include a range of medical dental vision 401(k) with company match and generous paid time off benefits are also available. Employees from diverse or underrepresented backgrounds are encouraged to apply.
As an Omnicom company Porter Novelli offers a robust suite of benefits for our employees:
- Medical & Prescription
- Dental
- Vision
- Flexible Spending Accounts
- 401k (with discretionary employer match)
- Employee Stock Purchase Plan
- Short-Term Disability Long-Term Disability & Life Insurance
- Vacation Sick & Personal Days
- 14.5 Paid Company Holidays
- Parental Leave
- Family Forming Benefits
- Wellness Benefit
- Hybrid Working Environment (2 days remote 3 days in office)
Porter Novelli is an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race creed color religion national origin ancestry sex sexual orientation gender identity and expression disability disabled veteran veteran of the Vietnam era or other eligible veteran age marital status veteran status or physical or mental handicap unrelated in nature and extent to an individuals ability to perform a job or any other characteristic protected by the employment discrimination laws in any state or political subdivision in which Porter Novelli does business.
Required Experience:
Chief
Employment Type
Full Time
