Lifecycle Marketing Manager - Vancouver
Lifecycle Marketing Manager - Vancouver
Posted on :
30-05-2025
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1 Vacancy
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Job Description
Lifecycle Marketing Manager
Location: London (Oval) United Kingdom
Type: Full-time
Salary: $90-110k CAD
Our Mission:
Zen is revolutionising education. Schools spend over 2bn a year on agency staff and 600m of that goes straight into the pockets of recruitment agencies. Thats why weve built an alternative.
Our online platform gives schools instant access to compliance management tools professional training and hundreds of profiles of fully vetted teachers and support staff. Since launching in 2017 weve saved schools over 30m money that goes straight back into school budgets and increases teachers pay.
We have recently raised our Series B funding of $37mil the largest round in European EdTech this year. This is an exciting opportunity to make a difference and be part of a high-growth start-up that is expanding rapidly in the UK and US markets!
What you would be doing
- Own the CRM and lifecycle strategy including user segmentation and optimising user journey
- Own key marketing channels including CRM and in-app messaging for both sides of the marketplace (schools and supply teachers)
- Responsible for planning and roadmap of the end-to-end CRM lifecycle including segmentation of customers
- Monitor performance data for marketing mails and work closely with product on automated product emails
- Setup and run A/B tests to identify new ideas and improvements in our messaging campaigns and landing pages
- Ensure all our CRM systems are up-to-date support integration of new triggers and closely monitor our deliverability (monitor performance relative to bounces junk filtering etc).
- Measure and report on the impact on CRM metrics and campaign reporting. Use data to inform future campaign planning.
What we are looking for
CRM Expertise: Youll have proven experience managing end-to-end CRM campaigns.
Analytical Skills: Youll be skilled in interpreting data extracting actionable insights and adjusting campaigns for improved performance.
Stakeholder Alignment: Youll have excellent written and verbal communication skills and an ability to work with other team to uncover opportunities for impact.
Adaptability: Youll enjoy the fast-pace of a growing scale-up managing multiple projects simultaneously.
Our ideal candidate
3 years of demonstrable excellence in CRM roles owning end to end campaign delivery.
Experience in marketing or growth hacking and experimentation to uncover new opportunities
Growth mindset dedicated to growing your skills as a professional and ready to step into owning an entire marketing channel
Passion for the education sector and commitment to the companys success
Strong bias to action
Knowledge of a Mixpanel and SQL would be a plus
Whats in it for you
Mission-driven work that you will be proud and excited to talk about
Fun-loving tight-knit team solving a problem that makes a difference
Competitive salary
Ownership in the company through option grants
20 days of vacation
We offer an extended benefits package that includes health dental and vision coverage.
Diversity and Inclusion
At Zen we strive to build a culture of equity and inclusion where everyone is respected valued and appreciated for their unique traits experiences and perspectives. We are committed to creating a safe inclusive and equitable environment where our team can thrive regardless of age ethnicity race gender identity sexual orientation socio-economic status disability religion or beliefs. We value our differences and believe that practices of Diversity Equity and Inclusion help us create a fairer more compassionate environment for all.
We welcome applicants with diverse backgrounds and different experiences and perspectives just like the staff who teach through Zen and the children at the schools we work with. We believe in hiring the best people from the widest pool and creating an inclusive culture where peoples voices are heard and all our team can look forward to coming to work.
We are committed to building a team that reflects the diversity of our community and promoting an equitable and inclusive environment for all. We seek out diverse opinions beliefs and experiences because they collectively make us stronger; weve had former teachers pilots fundraisers engineers lawyers marketers social media experts and more join our team.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
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