Global Consumer Insight Director
Global Consumer Insight Director
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Job Description
Were the worlds leading data insights and consulting company; we shape the brands of tomorrow by better understanding people everywhere.
Worldpanel provides brands and retailers with a unique 360-degree understanding of consumer behaviour across the globe. We are shopper-centric continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets pioneering technology and expert analysts we partner with brands and retailers of all sizes empowering them to reimagine whats possible and change the landscape to create a better healthier more sustainable and inclusive world.
Job Details
Our Worldpanel colleagues are the global experts in shopper behaviour. Our offering includes continuous monitoring advanced analytics and tailored solutions to encourage successful decisions by leading organisations worldwide. Worldpanel turns purchase behaviour into competitive advantage across a diverse range of markets including tech fashion telecoms and FMCG.
Join a fast-growing global account team in a newly created role to improve impact through our content. Play a key role in ensuring Worldpanel is advancing in relation to our 4 strategic drivers: being an indispensable brand partner to our clients providing the most meaningful data amplifying the Worldpanel service via available tech developments and focussing on being simpler and stronger.
As a key member of the global LOreal & Reckitt team play a meaningful role in creating and delivering our work to the highest standards to senior client partners.
Collaborate with Analytical Partners and local Worldpanel teams to encourage a truly connected team with optimal working practices. Be the catalyst in making us more efficient than ever whilst delivering the highest quality work in the business.
Translate our work into world-class content that travels throughout the client organization due to its clarity of message action-orientation and best-in-class visualization.
Adapt our content to make it client first - their language strategic goals ways-of-working processes etc. Help make us essential to everyday life at the client.
Main duties & responsibilities
- Client management Clarify and manage expectations motivated to truly understand their goals (the individual and the organisation) and ensure we deliver on those. This would also need to be in conjunction with Europanel contacts working on these accounts plus liaising with key countries in our network.
- Content creation Visually strong clear and concise messaging. Content that will be credible with the most senior and demanding of clients. A genuine interest in the visualisation of our content and how we tell impactful stories.
- Communication and story-telling Articulate the benefits and often complex methodologies of our studies to clients in language that the most senior and non-panel literate clients understand and invest in.
- Project Management Take the responsibility to create and lead a plan for often complex studies. With many (and senior) partners both internally and externally its vital to track and communicate progress whilst taking a proactive approach to identify and resolve potential issues to successfully deliver the study.
- Insight Accountable for translating important client questions into concise clear insights with a strong analytical basis. Take ownership directly and act as an internal critic challenging your colleagues to articulate the role/value of the study so that its fluent in the face of client questions and challenges. The emphasis here is on someone who is analytically strong but does not necessarily need to be a master of Powerview.
- Organisation and implementation: Be a support to the people delivering commissioned studies (analytics team CS etc) to ensure the brief is met that the work is client and willing to take action and that our chances of winning repeat business are high.
Personal experience
The ideal candidate should have or quickly be able to acquire a breadth of experience including;
- An appetite for the Client Agenda and putting them first.
- Knowledge and experience of servicing our leading FMCG accounts.
- A thorough knowledge of consumer panel insights and methodology plus a view on the wider competition in the sphere we operate.
- Strong at translating client queries into relevant data/analyses and sound analytical conclusions.
- A history of creating strong content with clear messaging and strong visualization skills.
- Examples of strong relationship building internally and externally is an important skill to bring to the role.
Measures of success
Your effectiveness will be measured through global revenue development plus quantification of client satisfaction from relevant customer surveys. Progress on these will be reported by the job holder to their line manager and into the KWP Global Executive Board
- Development of global client revenue
- Development of client revenue globally originated (directly influenced sales)
- Measure of client satisfaction from relevant customer surveys
- Number of non continuous projects initiated by Global teams
- Satisfaction from global client teams
- Satisfaction from internal collaborators including the GAD AP EP and regional account leaders
Reasonable Adjustments
Kantar is committed to offering equal opportunities to all individuals including during the recruitment process. If you require any reasonable adjustments or assistance please advise us in advance of your interview so that we can make the necessary arrangements.
#LI-NP1 #LI-Hybrid
Country
United KingdomWhy join Kantar
We shape the brands of tomorrow by better understanding people everywhere. By understanding people we can understand what drives their decisions actions and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology we can help brands find concrete insights that will help them succeed in our fast-paced ever shifting world.
And because we know people we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office we understand no one size fits all; our approach is flexible to ensure everybody feels included accepted and that we can win together. Were dedicated to creating an inclusive culture and value the diversity of our people clients suppliers and communities and we encourage applications from all backgrounds and sections of society. Even if you feel like youre not an exact match wed love to receive your application and talk to you about this job or others at Kantar.
Required Experience:
Exec
Employment Type
Full-Time
