Marketing Executive
Marketing Executive
Posted on :
23-05-2025
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1 Vacancy
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Job Description
Our client is an African independent recording label and company established for the purpose of giving the world access to timeless music. Due to expansion they are in need of a Marketing Executive.
LOCATION: Lagos
Job Summary: We are looking for a dynamic and creative Marketing Executive to join our growing team. The ideal candidate will play a key role in strategizing and executing marketing campaigns to amplify artiste releases brand activations and audience growth. You ll work closely with artistes A&Rs content teams DSPs and media outlets to create culturally relevant and datadriven marketing plans that cut through the noise.
JOB RESPONSIBILITIES:
- Plan and execute innovative 360 marketing campaigns for artiste projects (singles EPs albums).
- Coordinate with DSPs (Spotify Apple Music Audiomack Boomplay) for playlist pitching banner placements and editorial visibility.
- Manage rollout calendars campaign trackers and postcampaign performance reports.
- Drive content ideation for social media influencer partnerships TikTok activations and fan engagement strategies.
- Collaborate with PR teams to secure media placements interviews and features.
- Develop and manage promotional budgets across campaigns.
- Track marketing trends analyze campaign performance metrics and recommend adjustments.
- Work closely with artistes to reflect their creative direction across campaigns and brand visuals.
- Maintain relationships with external partners blogs radio stations creators event platforms and brands.
- Assist with event activations (listening parties tours press days showcases).
JOB REQUIREMENTS:
- 1 4 years experience in marketing digital campaigns or brand strategy (entertainment/music industry is a plus).
- Passion for music pop culture and digital storytelling.
- Strong understanding of African music market and fan behavior across platforms.
- Excellent verbal and written communication skills.
- Proven ability to manage multiple projects under pressure.
- Familiarity with tools like Canva Google Analytics Meta Ads Manager Spotify for Artists etc.
- Creative thinker with strong attention to detail and a proactive mindset.
Employment Type
Full Time
Key Skills
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