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1 Vacancy
About the Role:
Were seeking a data-driven and results-oriented Performance Marketing Lead with strong hands-on keyboard (HoK) experience across Amazon and Walmart advertising platforms including PPC and DSP. This role requires someone who thrives in a fast-paced environment can manage campaign performance down to the dollar and is comfortable communicating across all levels- including the C-suite.
You will be responsible for driving customer acquisition revenue growth and efficiency across multiple verticals including pharma kitchen/home and authors/publishing.
Key Responsibilities:
Hands-on campaign execution and optimization on Amazon (PPC DSP) and Walmart Connect including:
Keyword strategy bid management and audience targeting
Budget allocation and pacing to meet ROAS and CPA goals
A/B testing creative iteration and conversion rate optimization (CRO)
Develop and deliver weekly performance reports highlighting insights optimizations and recommendations
Monitor and improve key performance metrics including ROAS CPC CTR and CVR
Collaborate cross-functionally with sales creative and product teams to align messaging and strategy
Present campaign performance and strategic recommendations to senior leadership and C-suite
Adapt communication and presentation styles for diverse stakeholders
Stay up to date on platform changes competitive trends and new tools to maintain cutting-edge campaign performance
Qualifications :
35 years of hands-on experience in performance marketing specifically managing:
Amazon Advertising (PPC and DSP)
Walmart Connect
Strong understanding of eCommerce funnels and digital advertising best practices
Experience managing budgets and scaling spend while maintaining efficiency targets
Proficiency with data tools and platforms (Excel Amazon Ads Console Walmart Ad Center analytics platforms)
Deep knowledge of ROAS CAC LTV and performance reporting
Experience in one or more of the following verticals preferred: pharma kitchen/home products authors/publishing
Excellent communication skills; confident in adapting tone and approach for cross-functional teams and executives
Analytical mindset with a passion for testing and optimization
Additional Information :
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work :
Yes
Employment Type :
Contract
Remote