Marketing Manager

WORK TYPE: Onsite

LOCATION DETAILS: 4 days work onsite in Farmers Branch Headquarters Friday flex day

WORK HOURS: Full time exempt

TRAVEL REQUIREMENT: 10%

BASE PAY RATE: USD $74500 $80000 Annual Base Salary 10% Annual Perfromance Target Bonus

The base salary will vary based on criteria such as education experience and qualifications of the applicant location internal equity and alignment with the market.

HOW YOU WILL MAKE AN IMPACT

The Marketing Manager will be a key driver in the growth of priority sports and customer segments at BSN SPORTS. This role is responsible for developing and executing targeted sportsspecific marketing campaigns that fuel customer engagement lead generation and sales conversion. By deeply understanding customer needs and market dynamics this person will help shape and implement strategic marketing planswhile also equipping Sales Pros with effective tools to win in highopportunity areas. The ideal candidate is a digitalfirst B2B marketer who has successfully grown customer segments or product categories. Marketsavvy competitoraware and relentlessly customerfocused they bring strategic thinking datadriven insights and operational discipline to accelerate results.

WHAT YOU WILL DO

Strategic Marketing Planning & Campaign Management

• Develop directtocustomer marketing plans by sport and customer segment to drive growth and acquire new customers with a focus on highopportunity and emerging sports.
• Build a 12month marketing calendar for each sport that aligns with key business driversseasonality channel mix product assortment pricing inventory and messaging.
• Lead the strategic planning and execution of sportspecific digitalfirst campaigns ensuring full alignment across Marketing Sales Category Management Merchandising Digital Finance Legal and Innovation teams.
• Own endtoend campaign execution: from brief development segmentation and targeting to creative production launch reporting and optimization.

Creative & Campaign Development

• Translate marketing strategy into compelling insightdriven creative briefs that inspire highimpact marketing assets across digital and omnichannel touchpoints.
• Guide the creative development process ensuring messaging is consistent customerrelevant and distinctly BSN SPORTS.
• Consolidate and deliver clear actionable stakeholder feedback to drive efficient revisions and elevate creative quality.
• Manage creative timelines to ensure rapid execution with minimal backandforth.

Campaign Performance & Optimization

• Partner with Strategic Marketing Deployment and Analytics teams to track campaign KPIs evaluate performance and uncover insights.
• Analyze whats workingand whats notby sport and customer segment; recommend and implement optimizations to improve outcomes.
• Continuously refine campaigns based on customer behavior data and postcampaign learnings.

CustomerFirst Marketing

• Develop a deep understanding of assigned sports categories including customer needs pain points and purchase behavior.
• Use customer insights business data and market trends to shape marketing strategies and communications that resonate.
• Collaborate with Merchandising and Sales to identify priority products and brands that require strategic marketing support.
• Innovate the customer journey find new ways to drive engagement and create marketing that delivers both impact and value.

QUALIFICATIONS

KNOWLEDGE/SKILLS/ABILITIES

• Demonstrated success in developing and executing strategic marketing plans that drive customer acquisition and revenue growth.
• Proven ability to lead crossfunctional projects with diverse stakeholders including Sales Merchandising Creative Digital and Finance.
• Strong campaign management and project leadership skillsable to manage timelines deliverables and crossteam collaboration with a high degree of ownership.
• Experience developing customer segmentation and targeting strategies to deliver personalized insightdriven marketing.
• Solid analytical and performance measurement capabilities including experience with A/B testing campaign tracking and applying insights to optimize outcomes.
• Skilled in developing and presenting clear impactful creative briefs and providing strategic actionable feedback to creative teams.
• Exceptional communication skillsboth written and verbalwith the ability to influence and align stakeholders.
• Adept at using customer insights and market trends to inform creative development and gotomarket strategies.
• Highly organized detailoriented and resultsfocused with a track record of getting things done in fastpaced deadlinedriven environments.
• Passionate about sports and the athletic customerbonus if you have knowledge or experience in team sports coaching or marketing sports programs.

EDUCATION/EXPERIENCE

• Bachelors degree in Marketing Business Administration Communications or equivalent professional experience.
• 6 years of experience in resultsdriven marketing campaign management product marketing or sales marketing (preferably in a B2B or omnichannel environment).
• Proven success to effectively communicate (listening writing and verbal) across all levels of an organization.

PHYSICAL REQUIREMENTS

This job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files open filing cabinets and bending or standing on a stool as necessary. The ability to sit or stand for long periods through meetings and while operating office equipment PCs laptop telephone will be required.

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