Channel Marketing Manager

The position of Channel Marketing Manager drives marketing strategy and execution for a defined region in the U.S. supporting sales efforts across multiple distribution channels including 1Step 2Step Lumberyards and Direct. This role will work closely with Sales leadership (Territory Sales Managers Regional Sales Managers Directors and the Vice President/General Manager of the region) to develop and execute marketing strategies aligned with Regional growth strategies that drive demand enhance brand presence and support revenue growth. 

The Channel Marketing Manager will play a critical role in key account planning crafting tailored marketing strategies for major customers and monitoring their performance. Success in this role will be driven by strong collaboration analytical thinking and the ability to translate business objectives into effective marketing programs. 

Key Responsibilities: 

Strategic Channel Marketing: 

• Develop and implement regional marketing plans aligned with regional growth strategies and sales objectives for each distribution channel. 

• Support the sales team by creating channelspecific marketing programs that drive demand and strengthen customer relationships. 

• Analyze market trends competitive activity and customer insights to refine strategies and maximize impact. 

Sales Collaboration & Key Account Planning: 

• Partner with Territory Sales Managers Regional Sales Managers Directors and the Vice President/General Manager of the region to understand key business priorities and align marketing efforts. 

• Leverage data and market research to inform customer strategies and supplement performance reporting of the region.  

• Lead key account planning by developing and executing individualized marketing strategies for the regions largest and most strategic accounts. 

• Monitor and report on key account marketing initiatives measuring effectiveness and optimizing as needed. 

Marketing Execution & Program Management: 

• Work with/through the Segment Marketing Marketing Operations & Partner Enablement and Brand & Demand teams to create and execute marketing campaigns promotional programs and brandbuilding activities tailored to regional needs. 

• Work crossfunctionally to ensure alignment between marketing initiatives product launches and sales enablement tools. 

• Develop content and collateral strategies (e.g. brochures digital assets pointofsale materials) as needed to support regional sales efforts. 

• Partner with Channel Management peers to ensure consistency of approach and mitigate misalignment of tactics between the Regions and Channels.  

Performance Monitoring & Reporting: 

• Track the success of marketing initiatives through KPIs ROI analysis and customer feedback. 

• Provide regular reporting on marketing performance trends and opportunities for continuous improvement. 

• Utilize CRM and marketing automation tools data to measure engagement and program success. 

Qualifications :

• 3 plus years of experience in channel marketing preferably within the building products construction or manufacturing industry. 

• Strong understanding of distribution channels in the residential windows and doors market. 

• Experience collaborating with sales teams to develop and execute marketing strategies. 

• Proven track record in key account marketing demand generation and campaign execution. 

• Ability to analyze market data customer trends and performance metrics to optimize marketing strategies. 

• Strong project management and organizational skills with the ability to handle multiple initiatives simultaneously. 

• Excellent written and verbal communication skills. 

• Familiarity with digital marketing tools (CRM marketing automation analytics platforms). 

• Experience working with builders dealers contractors and multifamily developers in a channel marketing capacity. 

• Knowledge of window and door product lines building codes and industry regulations. 

• Familiarity with digital marketing including SEO email marketing and paid advertising. 

Additional Information :

Why work for Cornerstone Building Brands

Our teams are at the heart of our purpose to positively contribute to the communities where we live work and play. Fulltime* team members receive** medical dental and vision benefits starting day 1. Other benefits include PTO paid holidays FSA life insurance LTD STD 401k EAP discount programs tuition reimbursement training and professional development.

*Fulltime is defined as regularly working 30 hours per week. **Union programs may vary depending on the collective bargaining agreement.

All your information will be kept confidential according to EEO guidelines

Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age pregnancy genetic information disability or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in EVerify Poster here. If youd like to view a copy of the companys affirmative action plan for protected veterans or individuals with disabilities or policy statement please contact Human Resources ator If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application please contact Human Resources ator This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes such as following up on an application or technical issues not related to a disability will not receive a response.

California Consumer Privacy Act (CCPA) of 2018

Must be at least 18 years of age to apply.

Notice of Recruitment Fraud
We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brands name and logo to solicit potential jobseekers for employment. In some cases jobseekers are being contacted directly both by phone and email. In other instances these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising highpaying jobs with the requirement that the jobseeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential jobseekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.