Manager, Field Marketing
Manager, Field Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
STRATEGIC DIRECTION
Incorporate global and national Red Bull priorities strategies and philosophy into local operations to create a regional representation of our global brand.
Ensure a thorough comprehension of consumer behavior across various fields in the region which will serve as the foundation for generating and executing local ideas.
Develop initiatives and programs that enhance brand image and deepen understanding of product functionality at a local level in collaboration with the regional and national sports culture and brand marketing teams.
Take the lead in gathering regional intelligence and sharing market insights (such as consumer trends and competitor activities) with the regional/national team.
Collaborate with regional sales teams to foster both mental and physical availability of the product within On Premise Off Premise and New Business environments ensuring easy access to the product in every field marketing activity.
Work crossfunctionally to manage internal and external requests according to the priorities set in the annual business plan.
PREMIUM APPEAL OF LOCAL PRIDE
Create and support local key events scenes and marketing opportunities that align with Red Bulls brand values and resonate with the local consumer and media landscape emphasizing participation.
Ensure every consumer interaction with the brand is positive achieved through attention to detail and premium execution at events and all other field marketing activities.
Maintain a keen focus on both consumer and brand in every initiative ensuring communication effectively and efficiently reaches the target audience.
Enhance selected thirdparty events by determining the appropriate level of Red Bull brand support and branding with the objective of boosting brand visibility and product usage in relevant environments.
Establish a toptier network and build lasting relationships with the regions key influencers including local authorities sports fitness and cultural opinion leaders pertinent to our target audience entrepreneurial communities and local media outlets across TV radio print digital and social platforms.
Work closely with Sports Marketing teams to integrate Red Bull athlete activations into plans creating comprehensive 360degree strategies to extend reach.
Collaborate with regional sports event marketing to utilize the Event Vehicle program effectively aiming to engage and surprise consumers.
MARKETING INNOVATION
Gain insight into current generational trends by maintaining proximity to our consumers and engaging with our networks across various sectors.
Encourage the local team to contribute ideas for field activities leveraging their university lifestyle experiences to identify consumer trends influenced by technology digital developments or social dynamics at an early stage.
Develop fresh and creative concepts that embody the brand tapping into local networks cultural scenes and influential figures while executing these ideas with a balanced application of the four pillars of the marketing mix. This approach should be informed by your understanding and ownership of regional and global priorities as well as national goals.
Ensure that digital and social media are central aspects of every field marketing initiative. Identify and strategically support crossmarketing opportunities involving sales marketing and Red Bull Media House.
ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE
Act as a role model by consistently embodying Red Bull values in a motivating and inspiring manner. Recruit hire train and manage FMSs who align with the brand exhibit the Red Bull attitude and are ideal for field scenarios.
Guide FMSs in sourcing hiring and training their Student Marketeers overseeing all hiring decisions. Establish regional objectives and clear goals for FMSs to guarantee accountability for their key deliverables and conduct ongoing midyear and endofyear performance assessments.
Provide continuous coaching and support to help FMSs meet their deliverables. Regularly evaluate and identify development needs of the FMSs working closely with the Head of Field to facilitate their growth.
DRIVING EFFICIENCIES
Establish and maintain a clean logistical system for warehousing and infrastructure to ensure the availability of the necessary tools and management to effectively support local needs achieving an optimal appearance.
Collaborate with the head of field operations and regional marketing team to develop and oversee the regional budget.
Consistently identify opportunities for cost savings and other efficiencies within the company in the region.
Oversee field expenses and general administrative tasks.
Create strategic and mutually beneficial partnerships by collaborating with other brands organizations and networks that provide additional value in terms of expertise connections products funding or facilities.
Qualifications :
3 years of marketing experience.
Experience in managing people with a successful history of hiring training and motivating teams.
Background in collaborating with commercial teams general sales or trade marketing.
Demonstrated ability in negotiation and budget management.
A connector possessing excellent communication and networking skills capable of creating opportunities and generating enthusiasm for ideas.
Strong leadership planning and project management abilities.
An ongoing understanding of consumer trends and insights including digital developments university life and movement patterns with a solid grasp of EPC culture in sports and regional culture.
A creative marketer with depth in brand understanding and innovation at the heart who puts new ideas into practice.
Ability to multitask and work in crossfunctional teams with different objectives and personalities.
Excellent communication skills orally and in writing including presenting and training abilities.
Must have valid US drivers license
Bachelors degree or equivalent work experience
Must be fluent in English additional language skills an advantage
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $85360 to $128040 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
