Digital Marketing Manager

Primary Responsibilities

• Drives digital marketing plans for the hotel & 3 F&B outlets
• Assists to strategize and execute the hotels digital marketing communication plan and campaigns on a timely manner.
• Ensures high performance on digital campaigns through effective data analytics. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Supports corporate (Accor) and brand on digital marketing initiatives.
• Supports hotels operations with cross marketing opportunities leveraging on hotel and brand databases.
• Management of hotels websites & microsites and all customer touch points.
• Manages vendors to ensure delivery of website enhancements and bestinclass customer journeys
• Manages content for hotel main website microsite email marketing display advertising and standalone websites for Food and Beverage outlets as well as OTAs.
• Ensures SEO and SEM synergies across all websites.
• Drive ecommerce through data analytics and marketing strategies.
• Works hand in hand with Revenue Management & marketing team on management of OTAs communications.
• Oversees collaborations and maximises marketing opportunities in the premium/lifestyle segment ensuring accurate and timely communications onto platforms.
• Drives social media awareness
• Manages supervises and/or create content for hotels social media platforms and drive engagement.
• Management of social media agencies to ensure optimisation of content engagement.
• Identifies potential social media influencers and executes programme to drive hotels awareness in the social media space. Manages hotels online Reputation
• Oversees online reputation management through reviewing responses for hotel across multiple platforms in a timely manner.

Other Responsibilities

• Reviews and identifies digital partnership opportunities to support hotels operations and business objectives.
• Manages digital reporting tools for hotel and communicates reports internally as well as supervising action plans for improvements where needed.
• Performs any other duties and responsibilities that may be assigned.

Qualifications :

What Were Looking For

• Bachelors degree in Management Marketing Communications or a related field.
• 35 years of experience in digital marketing ECommerce / Digital Marketing preferably in the hospitality or lifestyle industry. Excellent English both verbal and written
• Strong knowledge of SEO SEM social media marketing content creation and proficiency in analytical tools such as Google Analytics Google Search Console and META Business etc.
• Strong understanding of current digital marketing concepts strategy and best practices
• Strong project management skills with the ability to handle multiple priorities.
• Excellent copywriting storytelling and visual communication skills
• Experience working with marketing partnerships and brand collaborations is a plus
• Based on the needs of the job he/she may require to work beyond normal working hours PH and weekends

Additional Information :

• 5day Work Week.
• Duty Meals are provided.
• Heartist F&B Discount and/or Preferential Room Rates at worldwide Accor Hotels.
• Flexible Benefit Dental/Optical/Vacation Expenses.
• Comprehensive Medical & Insurance Coverage.
• Local/Overseas Career Development & Growth Opportunities.

Remote Work :

No

Employment Type :

Fulltime