External Brand Marketing Manager
External Brand Marketing Manager
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USD 65000 - 70000
1 Vacancy
Job Description
Are you a strategic thinker with a passion for brand building campaign execution and datadriven performance Do you thrive at the intersection of creativity and analytics City Fitness is looking for a bold and innovative External Brand Marketing Manager to lead our external brand campaigns boost visibility and bring our story to life across every touchpoint.
As the External Brand Marketing Manager youll lead the development and execution of marketing strategies that drive brand awareness generate qualified leads and expand our presence across paid and organic channels. Youll work closely with crossfunctional teams and agency partners to bring our brand to lifeensuring every touchpoint reflects our mission to transform lives through fitness.
If youre someone who thrives in a fastpaced missiondriven environmentand can balance bigpicture thinking with datadriven actionwe want to meet you.
Why CityFitness
CityFitness isnt just a gymits a movement built on Purpose Path and Prosperity. Join a company that invests in community lives Philly pride and empowers every employee to level up. Expect competitive pay health benefits complimentary membership and a culture that celebrates hustle and heart.
- 18 years or older
- Bachelors degree in Marketing Advertising Communications or related field.
- 5 years of experience in brand marketing digital marketing or media strategy roles.
- Strong knowledge of paid media channels ad platforms (Google Ads Meta TikTok etc.) and marketing analytics tools.
- Demonstrated success in driving brand growth and lead generation through integrated campaigns.
- Excellent project management communication and analytical skills.
- Experience in a fastpaced datadriven environment; fitness health & wellness or consumer service industry is a plus.
Supervisory Responsibility
This position serves as the first line of management overseeing a team of direct reports while also playing a critical leadership role in managing the execution of internal marketing initiatives across the organization. This includes providing daytoday direction feedback and professional development to direct reports onsite team members and projectbased contractors. In addition to team management the role provides strategic guidance and creative oversight to crossfunctional partners in Operations Sales Studio and Member Services ensuring alignment and consistency in all memberfacing communications.
This position is expected to serve the Company and its clients in good faith act to protect its best interests and not to disclose or mistreat confidential information.
Position Type/Expected Hours of Work
This is a fulltime position which requires a combination of onsite and remote work with a minimum of 40 scheduled hours per workweek. While the expected days and hours of work are Monday through Friday 9am to 6pm this schedule is largely dictated by the demands of the department and at times may lack consistency from week to week. Occasional evening or weekend work may be required for promotional events member features or marketing campaigns. Flextime is applied accordingly and as deemed necessary.
Travel
This position requires a moderate amount of travel including regular visits to City Fitness club locations. Travel will be necessary to support campaign & promotion execution assist with training or communication rollouts and attend onsite events as needed.
Work Authorization/Security Clearance
This position requires additional screening as a condition of hire
Employment Type
Full-Time
