Brand Marketing Manager
Brand Marketing Manager
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Job Description
At F5 we strive to bring a better digital world to life. Our teams empower organizations across the globe to create secure and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers and their customers better. And it means we prioritize a diverse F5 community where each individual can thrive.
The Brand Strategy team is dedicated toimproving the perception of F5 as a leading application delivery and security platform company.The team is responsible for defining the F5 narrative shaping the brand architecture that helps customers understand our product portfolio monitoring brand health and driving content strategy that encourages brand visibility.
As a key member of the Brand Strategy team the Brand Manager willbefocused onfacilitating research measuring brand health and crafting content strategies while evangelizing these itemsacross the role will be collaborating withinternalteamsacross allgeographies. We work closely with Integrated Marketing Comms Creative Field Channel PMM AR Tech Alliances HR Global Good Events Customer Experience Sales Professional Services and other organizational specialists to ensure our brand initiatives are strategically aligned tobusinessstrategies customer needs and product features.
The ideal candidate will be able to:
Lead brand health research biannually with an emphasis on co-creating actionable findings from the data
Restructure research approach as needed to increase confidence in outcomes
Share insights from research internally focusing on actionability
Maintain brand levers dashboard partnering cross-functionally to analyze key metrics
Coordinate with other F5 teams gathering research to enhance our insights from collective data
Collaborate with Creative team to maintain brand standards keeping resources up to date
Articulate the F5 narrativeto multiple audiences
Work closely with campaign digital and experiential teams to infuse the F5 narrative into relevant messaging documents and content across key channels
Own home page strategy reporting and coordination
Drive content strategy in key areas that fill F5 gaps in F5 marketplace visibility
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However the description may not be all-inclusive and responsibilities and requirements are subject to change.
Knowledge Skills and Abilities
Ability to see the big picture and the details all at once (e.g. brand and business strategy)
Understanding of strategic brand concepts including brand architecture sub-branding and product portfolio management
Experience in fielding and/or analyzing qualitative and quantitative research
Knowledge of branding and positioning fundamentals
Excellent writing editing presentation and communication skills with high attention to detail
Ability to exhibit solid interpersonal skills and build relationships across multiple departments and all levels of management as well as outside the company
Qualifications
5-7years of real-world brand management experience with the care andnurturingof apublicly visible brand
Technology experience or knowledge ofB2B applications andopen source is a plus
Excellent market or brand research experience
Experience in web content strategy and/or UX
Experience working with creative teams/agencies or vendors is a plus
Ability to listen be nimble and adapt quickly to strategic changes
Team player who can independently drive processes and tight timelines successfully
Physical Demands and Work Environment:
Duties are performed in a normal office environment while sitting at a desk or computer table. Duties require the ability to utilize a computer communicate over the telephone and read printed material.
Duties may require the ability to travel via automobile or airplane; less than 10% of the time spent traveling.
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The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However the description may not be all-inclusive and responsibilities and requirements are subject to change.
The annual base pay for this position is: $99374.00 - $149062.00F5 maintains broad salary ranges for its roles in order to account for variations in knowledge skills experience geographic locations and market conditions as well as to reflect F5s differing products industries and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.
You may also be offered incentive compensation bonus restricted stock units and benefits. More details about F5s benefits can be found at the following link: F5 reserves the right to change or terminate any benefit plan without notice.
Please note that F5 only contacts candidates through F5 email address (ending with @) or auto email notification from Workday (ending with or @).
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race religion color national origin sex sexual orientation gender identity or expression age sensory physical or mental disability marital status veteran or military status genetic information or any other classification protected by applicable local state or federal laws. This policy applies to all aspects of employment including but not limited to hiring job assignment compensation promotion benefits training discipline and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting .
Required Experience:
Manager
Employment Type
Full-Time
