Marketing Manager, LSS, Americas
Marketing Manager, LSS, Americas
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$ 85125 - 120000
1 Vacancy
Job Description
This role will serve as the dedicated marketing partner for the customer service leadership team with a focus on demand generation brand elevation and customer engagement. Craft and complete content strategies campaigns messaging and event solutions for existing and new customers.
We offer:
- Career Development
- Competitive Compensation and Benefits
- Pay Transparency
- Global Opportunities
This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
The base pay range for this role is estimated to be $85125 - $120000 at the time of posting. Final compensation will be determined by various factors such as work location education experience knowledge and skills.
Tasks and Qualifications:
What You Will Do In This Role:
- Act as the primary marketing liaison for the Customer Service business.
- Attend leadership meetings monitor customer difficulties to identify offering potential and gain deep proficiency in the businesss revenue goals offerings and differentiators.
- Develop a customer-centric messaging framework that supports all stages of the buyer journey (awareness consideration decision TCO and lifecyle partnership).
- Build and lead a content strategy that includes thought leadership case studies videos sales enablement value propositions and more.
- Craft and execute integrated marketing campaigns that drive demand and support revenue goals.
- Partner with the digital marketing business developmentand regional campaign teams to deploy targeted programs that reach the right audience with the right message.
- Collaborate with Customer Success and NPS teams to engage customers post-sale identify advocacy opportunities and support retention efforts through communications and lifecycle marketing.
- Build content and experiences for trade shows industry events roadshows and customer briefings focusing on Dematics aftermarket offerings
- Align messaging and presence to the LSS value proposition.
- Establish critical metrics to measure marketings impact on the Customer Service business.
- Analyze performance data to iterate and improve future strategies.
What Were Looking For:
- 7 years of experience in B2B marketing with preference for experience in sophisticated solution-oriented industries (industrial automation technology or services).
- Strong content development and storytelling skills.
- Experience working directly with sales or business leaders as a marketing partner.
- Proven track record to manage campaigns from strategy through execution and reporting.
- Outstanding communication and teamwork skills.
- Ability to travel occasionally for customer visits events and internal meetings.
- Bachelors degree required. Focus in Marketing or Communications preferred.
- Experience with service marketing or post-sale customer lifecycle marketing.
- Familiarity with marketing automation and CRM tools (e.g. Salesforce Eloqua/Marketo).
- Understanding of industrial or technical buyer personas.
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Required Experience:
Manager
Employment Type
Full Time
