Senior Director, Marketing
Senior Director, Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
The Opportunity:
Were looking for a strategic resultsdriven Senior Director of Marketing to lead our integrated marketing efforts across Demand Generation Brand & Communications Events and Product Marketing. This role will serve as a key member of the marketing leadership team and report directly to the Chief Marketing Officer (CMO).
As a crossfunctional leader youll drive our gotomarket strategy build scalable marketing programs and shape the brand narrative that connects our mission to the market. Youll be responsible for aligning pipeline growth with longterm brand strategywhile fostering deep collaboration across sales product and customer success.
What You Will Do:
Drive Pipeline Growth & Revenue Impact
- Own endtoend demand generation strategy and execution across channels: inbound paid media ABM outbound and lifecycle marketing.
- Partner with Sales and RevOps to set pipeline goals forecast accurately and optimize funnel performance at every stage.
- Lead performance marketing programs that are measurable scalable and continuously tested and optimized for ROI.
- Develop acquisition and acceleration programs aligned with buyer journeys personas and market segments.
Shape GotoMarket & Product Positioning
- Lead product marketing strategyincluding positioning messaging differentiation and competitive analysis.
- Build strong gotomarket motions in collaboration with Product Sales and CS to ensure successful product launches and adoption.
- Create and evolve sales enablement materials tools and training to equip the revenue team to win.
- Serve as the voice of the customer using research and insights to inform campaigns content and product strategy.
Elevate Brand & Communications
- Define and refine the companys brand identity story and voice across all channels and touchpoints.
- Lead external communications PR analyst relations and thought leadership to grow brand visibility and market authority.
- Oversee content strategy that supports awareness education engagement and conversion across the buyer journey.
- Ensure consistent compelling messaging across the website campaigns product and corporate channels.
Deliver HighImpact Events & Experiences
- Own the strategy and execution of eventsfrom field and virtual to industry conferences and flagship owned experiences.
- Partner with Sales to deliver tailored hightouch events that engage key accounts and influence revenue outcomes.
- Build event frameworks that align brand presence with demand goals and postevent ROI measurement.
Build & Lead a HighPerforming Team
- Lead and mentor a multidisciplinary team across demand gen brand product marketing and events.
- Create a highperformance culture with clear goals accountability and professional development paths.
- Foster collaboration across teams and departments encouraging experimentation and learning.
- Design org structure and workflows to support growth agility and scale.
Own Marketing Operations & Performance
- Build the marketing tech stack reporting infrastructure and operational processes to support scale and insightdriven decisionmaking.
- Monitor KPIs campaign performance and funnel metrics; share actionable insights with exec leadership and key stakeholders.
- Champion a testandlearn culture ensuring ongoing optimization through data experimentation and feedback loops.
What You Will Need:
- 10 years of marketing leadership experience preferably in SaaS B2B technology or public sector software.
- Proven success in driving measurable pipeline and revenue growth through integrated marketing.
- Experience aligning brand strategy with performance marketing initiatives.
- Strong strategic thinker with the ability to toggle between vision and execution.
- Exceptional communicator with executive presence and storytelling chops.
- Collaborative adaptable and comfortable working in a fastpaced crossfunctional environment.
- B2B SaaS or technology marketing experience strongly preferred.
Why Join Us
- Make an Impact: Help shape how public sector organizations adopt and leverage technology to serve communities better.
- Growth Opportunities: Be part of a growing company where your contributions will be valued and recognized.
- Collaborative Culture: Work with a team of talented professionals passionate about making a difference.
- Remote Flexibility: Work from anywhere while collaborating with a dynamic and innovative team.
Here are some of theperksthat Euna employees enjoy:
Competitive wages
Wepaycompetitive wages and salaries and we only expect an honest 40hour week for it.
Wellness days
Whats better than a long weekend An extralong weekend!Twice a year Euna employees enjoy an extra day on top of the long weekend! An extra day to decompress and spend time doing the things you love.
Community Engagement Committee
At Euna we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through timegiftsand skills.
Flexible workday
Weunderstandthat what a workday looks like differs by employee and the role requirements. Through our interview processwellwork with you to ensureitsa fitfor you and the specific roleyoureinterested in.
Benefits
Askus for a copy of our health and dental benefits!
Culture committee
Celebrateatevery occasion with the culture team! They make sure that our teams culture is bustling with frequent fun events for holidays and special occasions as well as for miscellaneous fun.
If youre excited about driving meaningful impact through product marketing wed love to hear from you!
About Euna Solutions
Euna Solutions is a leading provider of purposebuilt cloudbased solutions that power critical administrative functions and financial operations for the public sector. Euna Solutions offers trusted easytouse solutions for procurement payments grant management budgeting permitting and special education administration that are trusted to increase operational efficiency transparency collaboration and compliance. Working with more than 3000 government and public sector organizations across North America Euna Solutions strives to build trust and enable transparency in our communities. Euna Solutions is recognized on Government Technologys GovTech 100 list an annual list of the top 100 companies focused on making a difference in and selling to state and local government agencies across the U.S. To learn more visit.
Please visit our website: check out our LinkedIn Pages believe in embracing new perspectives andoptimizingimpact. If you have relatable experience and relevant transferrable skills but feel you may be missing a few of the requirements we encourage you to apply! We recognize that people have unique career journeys and ifyoureexcited about this role and know you can bring something great to the team then we want to hear from you. Please know Euna Solutions is committed toprovidinga comfortable and accessible interview process for every candidate. If there are anyaccommodationsour team can make throughout our hiring process (big or small) please let us know.
For any inquiries or requestsregardingaccessibility at Euna Solutions please emailor call our officeat1.877.707.7755. Upon requestappropriate accessibleformats or arrangements will beprovidedas soon aspracticable.
Required Experience:
Exec
Employment Type
Full-Time
