Senior Director of Ecommerce Marketing
Senior Director of Ecommerce Marketing
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Job Description
Every day Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit debit prepaid and merchant services. Our worldwide team helps over 3 million companies more than 1300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
The Role:
We seek a senior director of global ecommerce within our Global Marketing Operations team to build the strategy and execute programs that drive engagement and sales through . This position requires strategic planning digital marketing and digital sales expertise and technical know-how to create and implement effective e-commerce programs for multiple user journeys.
You will lead a small international team both cross-functional resources and future direct reports to ensure transforms from a brochure website to a revenue generating engine that delivers for our business prospects and customers of all sizes as well as for our partners: integrated software vendors financial services partners developers and independent sales organizations/resellers.
You will oversee various aspects of the e-commerce operations ensuring seamless user experiences and optimal revenue generation through multiple country websites and digital tools including calculators comparison tools interactive applications chat sms forms appointment-setting and phone.
You will work across the marketing organization and along with Finance Data Sales Operations and Technology to ensure the vision and approach are aligned for the customer.
Responsibilities:
Develop and implement customer-first e-commerce strategies to enhance online presence and sales conversions based on user types/personas.
Oversee the digital design and messaging development and maintenance of the e-commerce website
Collaborate with marketing and sales teams to create and execute digital marketing and ABM campaigns with measurable results.
Analyze web traffic metrics to create a smooth optimized sales journey focusing on improving onsite conversion rates.
Suggest solutions to boost GEO SEO conversion and website user performance.
Build a global website testing practice and roadmap inclusive of conversion rate optimization and UX best practices
Work with our Digital Marketing team to confirm the e-commerce budget and ensure cost-effective operations as it relates to website performance.
Develop a customer focused hub to address existing merchants needs providing a help section useful content and promotional a team of e-commerce and shared resource professionals to set priorities guide and coach the team and to report results.
Coordinate with product management to ensure timely addition of new products to the online buyer journeys.
Work with the commercialization and product teams to develop and enhance product-led growth (PLG) experiences on the website
Coordinate with the content strategy team to plan and execute more effective and personalized cross-channel user experiences (blogs e-newsletters consideration content in lead and customer nurture).
Ensure a seamless and engaging user experience across all online platforms as well as for interactive tools calculators and surveys
Monitor competitor activities and market trends to stay ahead in the industry
Implement data-driven decision-making processes to optimize e-commerce performance
Oversee customer service processes and policies to enhance customer satisfaction
Collaborate with external agencies overseeing the RFP process for strategic partnerships and website development projects.
Requirements:
Bachelors degree in Marketing Business Information Technology or related field
8 years of experience managing revenue generating e-commerce websites and programs for a business.
Proven experience in developing and implementing e-commerce strategies across multiple user journeys.
Strong technical knowledge of website management and e-commerce platforms
Strong CRM experience to understand Sales funnel. Salesforce experience is a plus.
Proven track record of increasing sales through online channels
Strong understanding of digital marketing strategies and tools.
Proficiency in web analytics tools like Google Analytics
Experience in managing large-scale digital projects
Excellent leadership and team management skills
Strong problem-solving abilities and attention to detail
Ability to adapt to a fast-paced changing environment
Excellent written and verbal communication skills
Knowledge of GEO SEO PPC and other online marketing techniques
Excellent analytical skills and ability to interpret data
Experience in budget management and financial planning
Ability to work cross-functionally and collaborate with various departments
Strong leadership qualities with a proactive and solution-oriented approach
Proficiency in Microsoft Office Suite and relevant e-commerce and marketing software
Ability to troubleshoot technical issues and provide timely resolutions
Strong organizational skills and the ability to manage multiple projects simultaneously
Experience in the Payments industry is a plus
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race color religion sex (including pregnancy) national origin ancestry age marital status sexual orientation gender identity or expression disability veteran status genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website please contact .
Required Experience:
Exec
Employment Type
Full-Time
