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About the job: Social Media Manager (LATAM)
We are seeking a creative culturally fluent and cryptosavvy Social Media Manager to lead EMCDs content and community engagement efforts across Latin America.
In this role you will be responsible for localizing and executing our global social media strategy across key channels such as Twitter Instagram WhatsApp and YouTube while crafting content that resonates deeply with Spanishspeaking (and potentially Portuguesespeaking) audiences. Your mission is to drive growth engagement and loyalty across our LATAM communities.
As the first hire fully dedicated to social media in the region you will play a crucial role in establishing EMCDs voice and visibility across one of the most dynamic and fastgrowing crypto markets in the world.
RESPONSIBILITES:
1. Content Strategy & Execution
Develop original engaging and relevant content in Spanish (and optionally Portuguese) aligned with global goals and tailored to LATAM audiences.
Build and manage a localized content calendar to ensure consistent messaging across platforms.
Launch regional campaigns announcements and community activations (AMAs contests etc.).
2. Community Engagement
Interact daily with users reply to comments and DMs and moderate discussions to build vibrant social communities.
Monitor trends memes and cultural signals to keep EMCDs content fresh and regionally relevant.
3. Analytics & Optimization
Track performance metrics (reach engagement audience growth) and refine strategy based on data.
Prepare reports and insights to inform broader content decisions.
4. Crossfunctional Collaboration
Align closely with EMCDs global SMM team designers and video production teams.
Support marketing efforts around LATAM events partnerships and local community campaigns.
REQUIREMENTS
Experience
3 years in social media management or digital content creation ideally in crypto Web3 or fintech.
Proven success growing social channels launching campaigns and building community engagement.
Skills & Expertise
Native or fluent Spanish (required); advanced English (C1); Portuguese is a plus.
Excellent copywriting and communication skills.
Familiarity with memes crypto culture and regional online behaviors.
Proficiency with tools like Google Analytics Sprout Social and platforms like Canva or Figma.
Attributes
Creative proactive and quick to adapt to changing trends and algorithms.
Strong organizational skills; ability to manage multiple channels and timelines.
Empathetic collaborative and communityfirst mindset.
WHAT WE OFFER
A chance to build the LATAM social media presence for one of the leading mining and crypto infrastructure companies globally.
Remotefirst work model with flexibility.
Competitive salary based on experience and location.
A highgrowth environment in the Web3 space with a supportive and ambitious global team.
Access to EMCDs dynamic ecosystem across mining software and DeFi.
If youre passionate about crypto fluent in digital culture and ready to take ownership of building EMCDs voice in LATAM wed love to hear from you!
Full Time