Email Marketing Specialist
Email Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
This is a remote position.
About the Role
We re hiring an Email Marketing Specialist to plan build and optimize our email campaigns across the full funnel from lead nurture to reengagement. In this role you ll use marketing automation tools (like HubSpot or ActiveCampaign) AIassisted copywriting and performance data to drive opens clicks and conversions.
You ll collaborate with content and RevOps teams to design highimpact automations and help scale our email strategy without sacrificing personalization or performance.
Why You ll Love This Role
Own the email channel and the automation systems behind it
Use tools like ChatGPT and Jasper to scale testing and personalization
Build structured campaigns that deliver consistent measurable ROI
Work with a systemized AIsavvy marketing team that values precision
Build a track record in lifecycle marketing not just oneoff blasts
Key Responsibilities
Plan and schedule all outbound email campaigns and newsletters
Build segmented lists lead nurture flows and automated journeys in HubSpot ActiveCampaign or Mailchimp
Draft and optimize email copy using AI tools like ChatGPT or Jasper
Run A/B tests on subject lines CTAs and design layouts
Track campaign performance (open click reply conversion rates) and report results weekly
Collaborate with content and design teams to align messaging and visuals
Maintain compliance (GDPR CANSPAM) and monitor deliverability
Update and maintain email templates preference centers and reengagement sequences
Performance Milestones
First 30 Days
Audit all current email workflows and newsletter formats
Build first standalone campaign and support ongoing newsletter distribution
Implement performance tracking dashboards
By Day 60
Fully own segmentation list hygiene and automation flows
Launch 1 2 nurture or lifecycle campaigns with measurable goals
Achieve 30% open rate and 2% CTR across test segments
By Day 90
Deliver weekly reporting with actionable insights
Improve overall campaign performance by 20% through testing and optimization
Lead strategy for quarterly reengagement or upsell campaigns
Key Performance Objectives (KPOs)
Open Rates: 30% across primary segments
Click Rates: 2 5% depending on campaign type
Conversion Tracking: 100% attribution setup within CRM
List Growth & Hygiene: <2% bounce/unsubscribe rate monthly list cleanup
Requirements
2 4 years of handson experience with email marketing and automation
Proficient with tools like HubSpot ActiveCampaign Mailchimp or Klaviyo
Strong grasp of list segmentation A/B testing and campaign metrics
Experience writing and editing email copy (bonus for AIassisted drafting)
Familiar with GDPR/CANSPAM compliance and deliverability best practices
Bonus: Experience using ChatGPT Jasper Lavender or other AI tools for copy personalization
Detailoriented and datadriven with strong documentation habits
Tools You ll Use
Automation Platforms: HubSpot ActiveCampaign Mailchimp
AI Copy Tools: ChatGPT Jasper Lavender
Planning & Docs: Notion Google Sheets ClickUp
Performance Tracking: HubSpot dashboards custom UTM reports Google Analytics
Requirements 2 4 years in sales enablement, revenue operations, or B2B sales support Familiarity with tools like Notion, Google Workspace, Apollo, Lemlist, and HubSpot Strong writing and instructional design skills (can translate strategy into actionable content) Experience working with AI-powered tools (ChatGPT, Lavender, or similar) Organized, responsive, and comfortable supporting multiple stakeholders remotely Bonus: Experience with LMS systems or rep training frameworks Tools You ll Use Enablement & Docs: Notion, Loom, Google Docs/Slides Sales Stack: Apollo, Lemlist, ChatGPT, HubSpot or Salesforce Reporting: Google Sheets, CRM Dashboards Collaboration: Slack, Zoom, Trello or ClickUp
Employment Type
Full Time
