Product Marketing Specialist
Product Marketing Specialist
Posted on :
16-05-2025
Employer Active
1 Vacancy
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Job Description
The Product Marketing Specialist plays a key role in shaping how our products are communicated across customer touchpointsfrom launch campaigns to ongoing education. This role supports the Product Marketing Manager by planning and executing content that explains products clearly connects with target audiences and drives engagement across channels.
Working closely with Product Marketing Product Brand B2B CX and Creative teams the Product Marketing Specialist ensures our voice stays consistent informative and aligned with business objectives. They also support the Product Specialist when needed by helping provide certain technical QC or warrantyrelated information to dealers shops or DTC customers to ensure consistent and accurate product communication.
This person brings a mix of storytelling technical understanding and customer empathy to every assethelping turn features into benefits and specs into realworld value.
Key Responsibilities: ProductFocused Content Development
- Collaborate with the Product Marketing Manager and Product team to understand product features specifications and positioning.
- Assist in generating featurefocused content ideas and participate in planning sessions to present key features in engaging newusecase formats.
- Stay current on industry trends market opportunities and customer preferences through competitive analysis and participation in relevant industry events.
Copy & Messaging Accuracy
- Work with Product Marketing to translate product positioning and features into effective copy for websites video scripts and creative assets.
- Write and structure scripts for product feature videos product overviews and tech explainers.
- Partner with the Product Marketing Manager Content Manager and advertising agency to refine and review product focused ad copy for accuracy and consistency across platforms.
- Support product packaging by outlining copy that is aligned with brand tone and product positioning.
- Ensure all written content accurately reflects product specs features and positioning while maintaining a consistent brand voice.
Content Creation
- Support and participate in the creation of educational and sales enablement video content by contributing subjectmatter expertise and participating in script development.
- Collaborate closely with the creative team to ensure all content is visually and tonally consistent with brand and product messaging.
- Attend photo and video shoots to help capture key product features and ensure messaging alignment.
CrossFunctional Collaboration
- Partner with product brand creative and marketing teams to support product launches and gotomarket initiatives outlined by the Product Marketing Manager.
- Use customer insights and feedback gathered by the Product Marketing team to inform educational and conversionoriented content.
- Support ongoing sales and dealer enablement content initiatives with timely and accurate content development.
- Attend crossfunctional meetings and production events as necessary.
KPIs
- Organic Traffic Growth: Increase in website visits from search engines.
- Engagement: Metrics like page views time on page scroll depth and social shares.
- Conversion Rate: Percentage of users who complete desired actions after consuming content (e.g. purchase signup).
KEYS TO SUCCESS:
- DATA DRIVEN you thrive on data and use it to guide your decision making recommendations and priorities.
- NIMBLE you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives priorities and deadlines.
- RESILIENT you dont shy away from a challenge and take every opportunity to learn and grow. Youre accountable can admit when youre wrong and can come back to the table after a hard day to keep working toward our desired future.
- SOLUTIONS ORIENTED / SOLUTIONIZED you can identify the problem and find a solution for it. You strive for continuous improvement and arent afraid to speak up about what is working and what isnt.
- ENGAGED you love the work love the product and believe in the mission. If you dont connect with something about Avant Sports this probably isnt the place for you.
EQUAL EMPLOYMENT OPPORTUNITY:
Ride Aventon Inc. (the Company or Aventon) is proud to be an Equal Opportunity employer. We do not discriminate based upon race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.
We also consider qualified applicants with criminal histories consistent with applicable federal state and local law. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability please email our Human Resources at
This job description may not be inclusive of all assigned duties responsibilities or aspects of the job described and may be amended at any time at the sole discretion of the Employer.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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